Doritos Is Selling a Nacho-Cheese Flavored Spirit: ‘Tastes Just Like the Real Thing’
The limited edition flavor costs $65 a bottle.
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You can now munch on Doritos while sipping nacho cheese. Sort of.
PepsiCo partnered with drink maker Empirical to create a limited-edition, nacho-cheese-flavored Doritos spirit that “tastes just like the real thing,” according to a press release.
The Empirical x Doritos Nacho Cheese Vacuum Distilled Spirit will be available online and in select stores in New York and California in January. Preorder starts Wednesday, and it will cost $65 for a 750ml bottle.
The mixture was created in Empirical’s labs in Copenhagen, which is known for crafting spirits by using a vacuum distillation process.
The liquor has flavor notes of nacho cheese, corn tostada, umami, and a hint of acidity. The companies recommend mixing the flavored spirit with tequila to create a margarita or bloody mary.
The spirit follows a growing trend of unlikely food collabs, such as Absolut Vodka and Kahlúa’s espresso martini-scented fragrance and Swiss Miss’s cocoa-scented candle.
RELATED: ‘Copycat Branding’: New Frito-Lay Minis Look Eerily Similar to This Iconic Snack
“While the flavor may seem wacky, the collaboration has novelty value, and it is likely a lot of people will be interested enough to try it out,” retail analyst and managing director at GlobalData Retail, Neil Saunders, told CNN about Empirical and Doritos’ new product.
You can now munch on Doritos while sipping nacho cheese. Sort of.
PepsiCo partnered with drink maker Empirical to create a limited-edition, nacho-cheese-flavored Doritos spirit that “tastes just like the real thing,” according to a press release.
The Empirical x Doritos Nacho Cheese Vacuum Distilled Spirit will be available online and in select stores in New York and California in January. Preorder starts Wednesday, and it will cost $65 for a 750ml bottle.
The mixture was created in Empirical’s labs in Copenhagen, which is known for crafting spirits by using a vacuum distillation process.
The liquor has flavor notes of nacho cheese, corn tostada, umami, and a hint of acidity. The companies recommend mixing the flavored spirit with tequila to create a margarita or bloody mary.
The spirit follows a growing trend of unlikely food collabs, such as Absolut Vodka and Kahlúa’s espresso martini-scented fragrance and Swiss Miss’s cocoa-scented candle.
RELATED: ‘Copycat Branding’: New Frito-Lay Minis Look Eerily Similar to This Iconic Snack
“While the flavor may seem wacky, the collaboration has novelty value, and it is likely a lot of people will be interested enough to try it out,” retail analyst and managing director at GlobalData Retail, Neil Saunders, told CNN about Empirical and Doritos’ new product.
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