Eliminate These 5 Words From Your PR Messaging

Sometimes it’s best to say nothing at all.

Public relations is not just about having a message, it is about having the right message at the perfect time. When crafting that message, understanding what not to say is every bit as important as what you do say, and when you say it. Sometimes that step is as simple as understanding which words you should never use and which ones you should use sparingly.

Here are five words that should rarely, if ever, find their way into your PR communications.

1. Really.

2. Perhaps.

3. Amazing.

4. Stuff.

5. Got.

Yes, there are arguments to be made on both sides. “Got” is a versatile verb. “I’ve got this!” “I’ve got to go!” “I got up this morning, got the paper, and got in my car to go to work.” Sure, it’s versatile, but that certainly doesn’t mean “got” should be seen in your PR messaging. In almost every case, there is a superior way to construct a sentence without “got” in there.

Erase these five words to strengthen your PR communication.