Jack Dorsey Tells Tidal Staff About Another Round of Mass Layoffs in Leaked Note: ‘Much Smaller Team’

The memo didn’t specify how many people would be let go, but insiders estimate that about a quarter of staff, or 100 employees, could be affected.

By Sherin Shibu edited by Melissa Malamut Oct 31, 2024

Key Takeaways

  • Jack Dorsey’s payments company Block acquired a majority stake in Tidal for around $237 million in 2021.
  • This week, a leaked note from Dorsey to staff revealed another round of mass layoffs that will reportedly impact 100 people.

For the second time in less than a year, employees at music streaming service Tidal will experience mass layoffs.

Jack Dorsey, the CEO of payment processing company Block, which acquired a majority stake in Tidal for $237 million in 2021, wrote in a leaked memo to staff that the company was “going to part ways with a number of folks” to work “like a startup again.”

The note revealed that the engineering and design teams will see layoffs and product management and product marketing roles will be removed entirely.

“We’re going to lead with engineering and design and remove the product management and product marketing functions entirely,” Dorsey wrote in the note obtained by Fortune on Wednesday. “We’re reducing the size of our design team and foundational roles supporting TIDAL, and we will consider reducing engineering over the next few weeks as we have more clarity around leadership going forward.”

Jack Dorsey. Photo by MARCO BELLO/AFP via Getty Images

Related: Jack Dorsey Showed Up to the Super Bowl Rocking a ‘Satoshi’ T-Shirt

Insiders told Fortune that about 100 employees, or about a quarter of Tidal staff, could be let go. In the note, Dorsey did not say how many people the layoffs would impact.

Tidal launched in 2015 after artist Jay-Z bought the tech company behind it for $56 million. Since Dorsey’s takeover in 2021, Tidal has gone through multiple layoff rounds. In December 2023, Tidal cut 10% of staff, or about 40 people.

Tidal has 0.5% of the music streaming U.S. market, with just over 700,000 subscribers. Spotify, Apple Music, and Amazon Music have over 90% of the market combined. Spotify leads the pack with 36% of the market alone.

Dorsey famously founded Twitter in 2006. He is currently worth $4.5 billion, per Forbes.

Related: The Music Giant Behind Beyoncé, Harry Styles, and Adele Bars ChatGPT From Using Its Songs

Key Takeaways

  • Jack Dorsey’s payments company Block acquired a majority stake in Tidal for around $237 million in 2021.
  • This week, a leaked note from Dorsey to staff revealed another round of mass layoffs that will reportedly impact 100 people.

For the second time in less than a year, employees at music streaming service Tidal will experience mass layoffs.

Jack Dorsey, the CEO of payment processing company Block, which acquired a majority stake in Tidal for $237 million in 2021, wrote in a leaked memo to staff that the company was “going to part ways with a number of folks” to work “like a startup again.”

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Sherin Shibu

News Reporter at Entrepreneur
Entrepreneur Staff
Sherin Shibu is a business news reporter at Entrepreneur.com. She previously worked for PCMag, Business Insider, The Messenger, and ZDNET as a reporter and copyeditor. Her areas of coverage encompass tech, business, strategy, finance, and even space. She is a Columbia University graduate.

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