Start Small to Break Into an Industry
In this video, Entrepreneur Network partner Bolanile Maté of Be Better Paris gets the chance to sit down with the team behind Öny, a French fashion label breaking into the Paris fashion scene.
Audrey Jouanny reveals that she and her co-founders started the label based on one signature piece. From there, they expanded, but she notes the importance of starting with something small enough to handle. Many entrepreneurs have big ideas and tend to bite off more than they can chew, but she focused on perfecting the key pieces before building an entire line.
Additionally, Jouanny says that being away from Paris, where the fashion scene is concentrated, allowed the label to develop organically and without the influence of other brands. Originality is key for the success of a brand, and clearly, Öny has discovered that.
Click play to hear more about the label and its early growth.
Watch more videos from Maté on her YouTube channel here.
Related: If Ethics Aren’t Fashionable Yet, They Will Be Soon
Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.
EN is partnered with hundreds of top YouTube channels in the business vertical and provides partners with distribution on Entrepreneur.com as well as our apps on Amazon Fire, Roku and Apple TV.
Click here to become a part of this growing video network.
In this video, Entrepreneur Network partner Bolanile Maté of Be Better Paris gets the chance to sit down with the team behind Öny, a French fashion label breaking into the Paris fashion scene.
Audrey Jouanny reveals that she and her co-founders started the label based on one signature piece. From there, they expanded, but she notes the importance of starting with something small enough to handle. Many entrepreneurs have big ideas and tend to bite off more than they can chew, but she focused on perfecting the key pieces before building an entire line.
Additionally, Jouanny says that being away from Paris, where the fashion scene is concentrated, allowed the label to develop organically and without the influence of other brands. Originality is key for the success of a brand, and clearly, Öny has discovered that.
The rest of this article is locked.
Join Entrepreneur+ today for access.
Subscribe Now
Already have an account? Sign In
