This Taylor Swift Product Just Hit a Record 1 Million Sales in 7 Months — and Its Target Audience Might Surprise You
“Taylor Swift: A Little Golden Book Biography” has blown past other titles in Random House Children’s Books’ “Little Golden Book” series.
Key Takeaways
- The biography, appreciated by fans of all ages, comes during a milestone year for Swift.
- The music icon gained billionaire status and was named TIME’s 2023 Person of the Year.
Superstar singer-songwriter Taylor Swift is still breaking records — and not just at the box office.
The children’s book Taylor Swift: A Little Golden Book Biography, written by Wendy Loggia and illustrated by Elisa Chavarri, has sold more than 1 million copies since its May 2 release — a milestone first for Random House Children’s Books’ “Little Golden Book” series, which debuted nearly a decade ago, per Fox Business.
See the lights, see the party, the ball gowns… ✨
— Random House Children’s Books (@randomhousekids) December 13, 2023
We’re celebrating the one and only @taylorswift13‘s birthday by rereading her Little Golden Book biography. ?
? https://t.co/NrRZADZ8yS ? pic.twitter.com/DMWpfnDwVj
Related: 3 Millennial Marketing Tips From Taylor Swift
The mini biography sold 170,000 copies in its first four weeks and went through multiple print editions; on average, the other 28 titles in the Little Golden Book biography line sold 4,900 copies in the first four weeks, The Wall Street Journal reported.
The 24-page tribute, which retails for $5.99, is also captivating TikTok audiences, with hundreds of thousands of views under #taylorswiftlittlegoldenbook and #taylorswiftgoldenbook, according to the outlet.
Taylor Swift‘s legacy has only grown this year, starting with the global Eras Tour, which grossed over $1 billion — a first for any tour. And her concert film set a new record for ticket sales in its category, ultimately securing her billionaire status. As of October, Swift’s total net worth was $1.1 billion, per Bloomberg.
Swift was also named TIME’s 2023 Person of the Year earlier this month.
“I’m incredibly touched by the reaction to the book, but I can’t say I’m surprised,” Loggia said in a press release, per Fox. “Taylor’s fandom is unparalleled, and to see readers of all ages, from adults to mini Swifties, embrace the book has been, well, sweet like honey!”
Key Takeaways
- The biography, appreciated by fans of all ages, comes during a milestone year for Swift.
- The music icon gained billionaire status and was named TIME’s 2023 Person of the Year.
Superstar singer-songwriter Taylor Swift is still breaking records — and not just at the box office.
The children’s book Taylor Swift: A Little Golden Book Biography, written by Wendy Loggia and illustrated by Elisa Chavarri, has sold more than 1 million copies since its May 2 release — a milestone first for Random House Children’s Books’ “Little Golden Book” series, which debuted nearly a decade ago, per Fox Business.
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