Bold Care, a prominent player in India’s sexual wellness space, has entered the pleasure products segment with the launch of a new line of personal massagers under its women-focused vertical, Bloom by Bold Care. The launch, which also includes two products for men, represents the brand’s latest strategic move to broaden its footprint in the rapidly evolving intimacy and wellness category. According to a press release from the company, Bold Care is aiming to reach 25,000 monthly unit sales in the new category by FY26.

The entry into pleasure products has already shown early signs of traction. Within just over a week of the launch, the massagers sold more than 5,000 units—remarkably, without any dedicated marketing spend. These sales came through a broad and simultaneous rollout across quick commerce platforms like Blinkit, Zepto, and Swiggy Instamart, as well as marketplaces including Amazon, Nykaa, Flipkart, Myntra, and Bloom’s own D2C site.

Bloom has already outpaced Bold Care’s original trajectory, surpassing INR one crore in revenue within five months—a milestone the parent brand took 18 months to achieve. With a 150 per cent growth rate targeted over the next year, the company is doubling down on new product development, aiming to lead the mainstreaming of intimate wellness in India.

“It is time we start recognising personal pleasure as an essential part of our health,” said Rajat Jadhav, co-founder and CEO of Bold Care. “With this launch, we are not just introducing products — we are opening a new chapter in how India approaches intimacy. Massagers should no longer be hidden or stigmatised, but embraced as essential tools of self-care.”

Jadhav’s comments signal Bold Care’s intent not only to grow the segment but to reshape perceptions. The company is positioning its products not as niche or luxury goods, but as core components of wellness, underpinned by mass accessibility and medical-grade materials.