Lab-grown diamond jewelry brand True Diamond has successfully raised INR 26 crore in its pre-series A funding round, led by India Quotient with continued support from existing investors Titan Capital Winners Fund and Huddle Ventures.

The fresh capital will be deployed to accelerate the brand’s omnichannel growth, particularly focusing on expanding offline retail presence. With retail stores already launched in Mumbai, Hyderabad, and Noida, the brand plans to establish more outlets across India’s metro cities, aiming to deliver immersive brand experiences blending design, storytelling, and exceptional service.

True Diamond was co-founded in January 2024 by Parin Shah and Darayus Mehta, and is headquartered in Mumbai. The company was founded with a mission to modernise India’s jewelry experience through sustainable luxury, cutting-edge design, and material innovation.

True Diamond offers a diverse range of certified lab-grown diamond jewelry, including rings, earrings, necklaces, bracelets, pendants, tennis bracelets, mangalsutras, and customised pieces, including a men’s collection.

“We never wanted to be just another jewelry brand,” said Parin Shah, Co-founder of True Diamond. “We’re building a next-gen brand experience through high-quality lab-grown diamonds, cutting-edge content, and a retail journey that breaks away from the conventional. This round gives us the ability to scale this vision faster.”

Since its inception, True Diamond claims to have built an impressive catalog of over 5,000 unique designs and achieved a 1.7x customer repeat rate, showcasing growing customer loyalty. Their standout innovations include offerings like 160+ facet Portuguese diamonds and black diamonds, appealing to India’s new-age, conscious, and design-savvy consumers.

Sahil Makkar of India Quotient noted, “We see immense potential in the lab-grown diamond and gold combination… True Diamond is evolving into an aspirational omnichannel retailer.”

Shiv Kapoor, VP at Titan Capital, added, “True Diamond has the chance to be the go-to brand for customers who want accessible luxury without compromising on design or experience.”