Take Advantage of the Booming Value Gym Market with a Pure Fitness Franchise

Pure Fitness gym franchises are rapidly expanding in the low cost and flexible gym membership business that offers a resilient and flexible business model which helps achieve success in any market.

By Matthew Goldstein Jul 09, 2024

Key Takeaways

  • Pure Fitness makes it as easy as possible to go to the gym, which is why they offer low-cost memberships without any contractual commitment. Members have the freedom to freeze, leave and re-join whenever they want and are able to do so in a matter of minutes through the Pure Fitness app.

3 Benefits of owning a Pure Fitness franchise:

  1. Capitalize on rising health and wellness trends with a proven business model.
  2. Offer in-demand 24/7 low-cost, flexible gym memberships to a broad customer base.
  3. Leverage state-of-the-art technology for operational efficiency and member satisfaction.

Pure Fitness is a rapidly expanding fitness franchise that provides low-cost, high-quality gym facilities with flexible, no-contract memberships offering 24/7 access. Founded in 2008 as part of global fitness leader PureGym, Pure Fitness operates 595 locations and focuses on offering state-of-the-art fitness equipment, a broad range of classes, industry-leading technology, and a business model geared towards affordability and flexibility. Click Here to learn more about Pure Fitness.

Key Facts:

  • Minimum Initial Investment: $399,500 – $2,968,500
  • Initial Franchise Fee: $40,000 – $50,000
  • Liquid Capital Required: $500,000
  • Net Worth Required: $2,000,000

Key Takeaways

  • Pure Fitness makes it as easy as possible to go to the gym, which is why they offer low-cost memberships without any contractual commitment. Members have the freedom to freeze, leave and re-join whenever they want and are able to do so in a matter of minutes through the Pure Fitness app.

3 Benefits of owning a Pure Fitness franchise:

  1. Capitalize on rising health and wellness trends with a proven business model.
  2. Offer in-demand 24/7 low-cost, flexible gym memberships to a broad customer base.
  3. Leverage state-of-the-art technology for operational efficiency and member satisfaction.

Pure Fitness is a rapidly expanding fitness franchise that provides low-cost, high-quality gym facilities with flexible, no-contract memberships offering 24/7 access. Founded in 2008 as part of global fitness leader PureGym, Pure Fitness operates 595 locations and focuses on offering state-of-the-art fitness equipment, a broad range of classes, industry-leading technology, and a business model geared towards affordability and flexibility. Click Here to learn more about Pure Fitness.

Key Facts:

  • Minimum Initial Investment: $399,500 – $2,968,500
  • Initial Franchise Fee: $40,000 – $50,000
  • Liquid Capital Required: $500,000
  • Net Worth Required: $2,000,000

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Matthew Goldstein

Entrepreneur Staff

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