10 Ways to Get Investors to Listen to Your Business Pitch

By Carol Tice edited by Dan Bova Feb 14, 2012

Opinions expressed by Entrepreneur contributors are their own.

10 Ways to Get Investors to Listen to Your Business PitchIf there’s one thing I’ve learned from a couple decades of talking to small-business owners, it’s that entrepreneurs are always excited about their business. But translating that enthusiasm into a pitch that makes investors plunk down their money is a whole different ballgame.

Appealing to investors is a skill unto itself, but it can be learned. Here are ten tips on how to craft your investor pitch:

1. Keep it short. quickly describe what your company does 2. Pitch the right investor. 3. Know the competition. 4. Have your numbers ready. Shark Tank’s You’re dead to me 5. Pitch your experience. 6. Don’t sit on your assets. Investors like a company with a hard asset 7. Mention your own investment. 8. Make realistic projections. 9. Know what you’ll do with the money. help your company grow 10. Make an “ask.”

What pitching tips you would add to this list? Let us know in the comments section.

10 Ways to Get Investors to Listen to Your Business PitchIf there’s one thing I’ve learned from a couple decades of talking to small-business owners, it’s that entrepreneurs are always excited about their business. But translating that enthusiasm into a pitch that makes investors plunk down their money is a whole different ballgame.

Appealing to investors is a skill unto itself, but it can be learned. Here are ten tips on how to craft your investor pitch:

1. Keep it short. quickly describe what your company does 2. Pitch the right investor. 3. Know the competition. 4. Have your numbers ready. Shark Tank’s You’re dead to me 5. Pitch your experience. 6. Don’t sit on your assets. Investors like a company with a hard asset 7. Mention your own investment. 8. Make realistic projections. 9. Know what you’ll do with the money. help your company grow 10. Make an “ask.”

What pitching tips you would add to this list? Let us know in the comments section.

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Carol Tice

Owner of Make a Living Writing
Longtime Seattle business writer Carol Tice has written for Entrepreneur, Forbes, Delta Sky and many more. She writes the award-winning Make a Living Writing blog. Her new ebook for Oberlo is Crowdfunding for Entrepreneurs.

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