With billions of daily users, it is no wonder Facebook’s chatbots are captivating the tech world. They have now been recognized as a powerful marketing tool among companies of all kinds, across the globe. But, what is the best way to include chatbots into your marketing mix? Despite this still being a learning curve for many, I’ve put together a list of 10 Facebook Messenger chatbot marketing tips so that you can get a head start with this new trend.

Related: Enterprise Chatbots Platforms and the Future of Work

Adapt your chatbot according to customer feedback.

Use a chatbot builder which enables you to change and update your bot easily. Reach out for feedback from your customers, especially in the early stages of your bots launch. Incorporate this feedback at the end of each chat, giving your customers the option as to whether or not they’d like to participate. Use this feedback to generate smarter, more personalized notifications. Chatbot growth is an exciting challenge that many organizations are currently going through. By following the tips above you will be able to act as a leader in the field of bot development while maintaining a happy relationship with your audience.

Related: Top 10 Best Chatbot Platform Tools to Build Chatbots for Your Business

Leverage existing customers

Focus on interaction most meaningful to your customers

The best chatbots are those that fulfill the need for your customer to engage with your brand. Do not waste your resources adding chatbots everywhere you can. Choose the most valuable platform, where the most important and regular questions are asked. This will not only allow you to better serve your customers but also gather more valuable data.

Related: Enterprise Chatbots and the Conversational Commerce Revolutionizing Business

Promote your chatbot in the right places.

If you are a startup, you may not already have millions of followers. Simply advertizing your bot on Facebook will be like finding a needle in a haystack, you need to get creative! Promote your Messenger chatbot in unexpected, unusual, and specific places. Think about industry specific advertising channels, where the most relevant audience will most likely visit, and what will really grab their attention.

Related: How to Create a Facebook Messenger Chatbot For Free Without Coding

Educate customers about your chatbot.

• What is my chatbot’s name?
• What is it’s purpose?
• When is it available?
• What are its functionalities?
• What are its capabilities?
• Where can it be found?

Focus on engagement.

Chatbots interact with customers on a private and conversational level. You have probably already invested time and money into making your brand what you want it to be. You have also already set the tone for your brand. This tone needs to shine through into your chatbot. Because chatbots use the same tools as consumers do to converse with friends, you need to make the experience engaging. Although you should always maintain a level of caution and a human eye on these conversations, using emojis, jokes, and various forms of media will make your customer’s experience more fun, rewarding, personal, and leave them returning in the future.

Related: The How-To: Using Chatbots As A Tool For Customer Service

Personalize the conversation.

Limit how many options your chatbot offers.

• Use buttons
• Use automatic transitions instead of user actions where possible
• Limit any options to a maximum of three

Combine artificial intelligence with human intelligence.

You can’t expect your bot to be perfect. Despite the mound of technology available today, your bot will sometimes make mistakes, or not know the answer to certain questions. Be sure to have a team ready to pick up on these mistakes so that your customer’s experience is not tainted.

Related: Chat Bots Charm Ratan Tata, Another AI Startup Clinches Funds

Use the highest level of security.