Last year, Facebook launched its newest marketing addition to the tech world, the bot. Although Facebook is not the only one to kickstart the new chatbot trend, it is currently seen as the most attractive platform thanks to its 1 billion active users a month, its integrated payment and advertising tools, and the ease with which marketers can develop bots via Messenger. However, once you’ve launched your chatbot on Messenger, what’s next? As with any product, bots need to be promoted. To make your task easier, I’ve put together a chatbot marketing guide on how to best market your messenger bot.

Related: 10 Facebook Messenger Chatbot Marketing Expert Tips

Make your bot discoverable

Messenger links

Messenger codes

Message button on Facebook page

Message button on your website

These embeddable buttons can be placed anywhere on your website, and once clicked on, will fire up a conversation with your chatbot either directly on your website or on the Messenger mobile app. The two plugins have been made available by Facebook and come in the form of a “Message Us” button and a “Send to Messenger” button. I’ll go into more detail about these in the “Facebook Plugins” section of this post.

Related: How to make your Chatbot Suck Less

Messenger usernames

Customer matching

Use the customer matching tool to transfer mobile phone conversations to Messenger. This process requires acceptance from the customer during the first Messenger communication but allows you to send your audience regular updates and alerts.

Related: How to Create a Facebook Messenger Chatbot For Free Without Coding

Use bot stores as public listings.

Create a dedicated landing page for your bot.

Although you can search for bots on Facebook and bot listing sites, Google is still your best friend. Be sure to create a dedicated landing page for your bot that is optimized for search engines and includes a “Get in Touch” button that directly links to a conversation with your chatbot.

Related: Everyone’s Getting Into Chatbots: Here’s Why

Share relevant, informative and creative content.

• Why did you create your bot?
• What makes it unique?
• What was the journey of its creation?

• GIFs
• Videos
• Audio content
• Sharing files from time to time
• Adding call to action buttons that link back to your site, products, or services

Related: Top 10 Best Chatbot Platform Tools to Build Chatbots for Your Business

Get familiar with CAO

Audience engagement with the brand

Audience profiles and geo location

Keywords in profiles

It is likely that if a consumer searches for a specific term, brands with those terms in their brand profile will be at the top of the search results. As with any SEO, it is essential to use the appropriate keywords in the right places. For example, titles, description, posts, hashtags, etc.

Related: The How-To: Using Chatbots As A Tool For Customer Service

Facebook plugins

The “Message Us” plugin

The “Send to Messenger” plugin

To Conclude…

1. Make sure your bot is not annoying or spammy.
2. Be sure that your bot will respond in a relevant, timely, and polite manner.
3. Keep your chatbot focused on specific tasks, campaigns, products, or services.