Coolness Has its Price
Seven reasons to avoid using Flash on your website
Opinions expressed by Entrepreneur contributors are their own.
There’s no doubt about it: Websites designed in Flash are cool. They’re animated, interactive, multimedia eye candy. You see it, and you want it. Unfortunately, coolness has a price, and if a web designer sells you on Flash, you will be paying that price from Day One and for every second your site is live.
Here’s a breakdown of the costs of incorporating Flash in your website design and user interface:
Development cost. Flash development is highly specialized and costs significantly more than standard website development. (As a rule of thumb, Flash will end up costing you 50 percent to 100 percent more than HTML or JavaScript programming on an hourly basis.) In addition, any content updates require a call to the Flash developer, who may not be readily available at the time.
Speed. Flash sites are s-l-o-w. Just visit one to see for yourself. Typically, a Flash site takes about two to 10 times longer to load than a comparable standard website. Even worse, users must wait for the intro to fully load. Waiting runs counter to the on-demand expectations of web users.
Flash in Moderation Using Flash to build a website that showcases or distributes Flash games, animations or movies makes sense. Otherwise, I recommend using Flash in moderation–for specific components of your site that require it, such as: .Animations .Games .Interactive demonstrations .Decorative accents Also, consider minimizing your site’s Flash usage by using other web programming tools to produce the same effects. For example, you can add subtle animation to your site by including a JavaScript rotation that transitions from one photo to the next in any order or frequency you prefer. –M.E.B. |
There’s no doubt about it: Websites designed in Flash are cool. They’re animated, interactive, multimedia eye candy. You see it, and you want it. Unfortunately, coolness has a price, and if a web designer sells you on Flash, you will be paying that price from Day One and for every second your site is live.
Here’s a breakdown of the costs of incorporating Flash in your website design and user interface:
Development cost. Flash development is highly specialized and costs significantly more than standard website development. (As a rule of thumb, Flash will end up costing you 50 percent to 100 percent more than HTML or JavaScript programming on an hourly basis.) In addition, any content updates require a call to the Flash developer, who may not be readily available at the time.
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