With the rise of ecommerce, many of us now do the majority of our shopping from the comfort of our homes. But buying clothes online can be daunting. Startups utilizing emerging technologies are trying to change that, such as a company that uses 3-D imaging to let you “try” on clothes before you buy to one that uses a chatbot to personal shop for you.

This year marks Decoded Fashion‘s fifth annual New York Summit — a two-day event where leaders, innovators and upcoming designers come together to discuss the most disruptive and innovative technologies shaking up the fashion and beauty worlds. The summit covers a variety of tech topics such as new in-store tech experiences, augmented reality and projection mapping.

The event also features a competition, “The FROW,” where tech startups looking to change the future of fashion and beauty pitch a panel of professional judges and executives from companies such as Coach, Equinox, Parsons School of Design, Google, Simon Venture Group and more. Think of it like the Shark Tank of fashion and beauty.

We’ve taken a peek at these startups looking to change the face of fashion, retail and beauty. Check out the 15 companies here.

Related: The Future Of Fashion As We See It

Wide Eyes Technologies | Facebook

Wide Eyes Technology

VREX Lab

VRex

VRex looks to shake up the offline shopping experience through its augmented reality photo app, allowing customers to post and unlock hidden AR photo messages inside brick-and-mortar shops.

EyeFitU

EyeFitU

Sometimes shopping online — filtering through sizes, styles and colors — can be tedious. EyeFitU may have a potential solution. It offers consumers one platform where they can shop for their size across all brands.

Perfitly

Perfitly

Online shopping can be a gamble — because you never get to actually try a product on, you never know if it will fit. Perfitly uses 3-D visualization so shoppers can see how a garment will fit and look on their bodies before buying.

Hanger.io

Hanger.io

It’s easy to forget about an old item in your closet, and it’s a waste of money to buy clothes that you could borrow from a friend. Hanger.io is a styling app that allows users to create outfits and share clothes with friends and family by connecting their closets.

Sur3D

Sur3D

Fitcode

Fitcode

Sometimes what you purchase online is not what you get in the mail. Fitcode hopes to change that. The fashion data company helps you pick the best brands and denim types for your body by having you take a short quiz. Fitcode then lets you browse, filter and shop personalized denim recommendations to help you find your perfect pair of jeans.

Return Logic

Return Logic

REIFY

REIFY

fynd.me

fynd.me

Trendalytics

Trendalytics

Appalatch

Appalatch

Fashwell

Fashwell

Scrolling through Facebook and notice an outfit that you like and wish you owned? Fashwell uses deep learning technology to recognize products on the web and social media and connects you to online stores where you can purchase those products.

Staffly

Staffly

Troupe

Troupe

Dream of making your own jewelry? With Troupe, customers can design jewelry by connecting with artisans and using 3-D printing.