This is an episode of our podcast Problem Solvers. Each week, an entrepreneur reveals how they overcame an unexpected problem in their business — and were happier and more successful as a result. The show is hosted by Entrepreneur’s editor in chief, Jason Feifer. Listen below, or subscribe on iTunes, Google Play, Stitcher, or wherever you get your podcasts.

Everyone who’s experienced setbacks, rejection and frustration will ask themselves the same inevitable question: “What if the naysayers are right?” Mike Rothman did that. As he built his company Fatherly — a media site for dads, which is a market everyone told him was nonexistent — he was told “no” over and over again. But instead of quitting, he made strategic decisions that enabled him to discover the truth: His idea really was a good one. And soon, the people saying no started to say yes.

Related: How the Founder of Baked by Melissa Recovered From Her First Holiday Sales Disaster

In this episode of Problem Solvers, learn how Rothman navigated the early days of Fatherly and the choices he made to help validate his idea.

Thanks to our sponsors:

Domain names matter. And Hover gets that. They are focused exclusively on helping you buy the right domain name. No web sales, clean user interface, and excellent customer service. And Hover understand in our modern digital era that you may change website platform many times and their connect feature allows you to make the switch with just a few clicks. Check out Hover to get 10% off your first purchase.