Advertising Strategies | Page 2

Mobile devices are surpassing desktops for online shopping. Small screens and slower browsing are challenges marketers need to address.

Psychographics, not demographics, is what separates us from Don Draper.

LinkedIn provides an affordable way to get your message out to a targeted audience using 9 easy-to-employ options.

The merger of Omnicom and Publicis means more than just the creation of a mega-agency.

Online advertising channels are numerous but these three are must buys.

In the fast-moving world of online marketing, change is the only constant.

Ubiquitous Internet access, the popularity of video and the ability to reach the precise audience you seek have changed everything.

All you need to introduce your product is a well-considered marketing plan that can adjust quickly and make every dollar count.

Consumer interest in the latest technology is so great that ads associated with tech news do better, even when the products are unrelated.

A simple,10-step recipe for a winning email marketing push. Bon appetit.

The struggling fast-food titan has created a new ad campaign and revamped its menu to halt sliding sales.

A company called TapSense plans to release an ad-buying service for the Apple Watch. For businesses, that means new opportunities and challenges.

Print media, in its many forms, is remarkably effective when leveraged artfully with online marketing.

By asking the ad agencies these 11 questions, you should be able to find one that's a good fit for your business.

Ad extensions entice more clicks. Here are six different ad extensions you can try.

Reviving a once-hot app is tricky. Foursquare, the darling of mobile check-ins, is hoping to lure new users in the old-fashioned way: with ads.

Thinking up the idea that will change everything for your company will never be easy but you can learn to recognize the ones that have the potential.

Customers remember what's put out in front of them first, so it pays to be fast.

When it comes to online advertising, you don't have to fly blind. Get the basics on testing your Google AdWords ads.

If you're not tracking conversions from click to sales lead to sale, odds are, 80 percent of your traffic is not converting to sales, and you don't know it.

Facebook COO Sheryl Sandberg and top editorial and marketing executives weigh in on why it's increasingly becoming good business to present strong, modern images of women in ad campaigns.