Business Accounting
6 Tips for Overcoming a Bad First Impression
People make up their minds about each other in an instant but nothing is permanent.
Apology | Page 2
Building a Business
Microsoft’s CEO Apologized, But He Was Actually Half Right
Satya Nadella took a big step toward a real solution in perceived gender bias. Then he backtracked.
Online Presence
Seeking Truce With Drag Community, Facebook Will Amend Its ‘Real-Name’ Policy
After hundreds of accounts were suspended for the use of drag names like Sister Roma and Lil Miss Hot Mess, Facebook said it was rethinking certain policies.
By Geoff Weiss
Building a Business
This Horribly Insensitive Marketing Campaign Is Everything Marketing Shouldn’t Be
An airport parking reservations site recently used the death of a man at Chicago's O'Hare airport as an opportunity to promote its service. Customers were outraged. As they should have been.
Building a Business
The 3 Things You Need to Do When You’ve Upset Your Customer
If your customer is letting you know he's not happy with your business, you have a chance to make things right. Here's how.
By Tom Borg
Online Presence
U.K. to Investigate Facebook’s ‘Poorly Communicated’ Psych Experiment
'We never meant to upset you,' said Facebook's Sheryl Sandberg in an apology that failed to acknowledge the polarizing content of the experiment itself.
By Geoff Weiss
Marketing
Correcting Leadership Communication Mishaps
Everyone makes mistakes but when you're the one in the corner office, many people will hear about that inadvertent remark or slipup. Here's how to fix it.
Marketing
OK, You Can Sue Us: General Mills Scraps Controversial Terms of Service Updates
Bowing to customer outrage, the food giant has done an about-face on its terms of service.
By Nina Zipkin
Building a Business
GoldieBlox and Beastie Boys Settle Legal Dispute
The startup toymaker has reached a settlement with the band, which includes a public apology and donation to charity on the part of GoldieBlox.
By Heesun Wee
Building a Business
Dove Pulls NJ ‘Armpit’ Billboard in Wake of Criticism
Unilever made the call to drop a Dove ad that called New Jersey 'the Armpit of America.'
By Nina Zipkin
Building a Business
What a Train Conductor Taught All of Us About Customer Service
A New York-area train conductor messed up big time, causing a hassle for hundreds of commuters. What he did next is a lesson for us all.
Online Presence
Customers Still Furious Over 1-800-Flowers’ Valentine’s Day Flop
Besieged by a blizzard, New York-based 1-800-Flowers failed to deliver arrangements -- or delivered dead bouquets -- to hundreds of infuriated customers.
By Geoff Weiss