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Creating an irresistible Internet presence relies on credibility, contentand casting a wide marketing net.

How to utilize two distinct approaches to add and maintain connections.

Two easy-to-implement, on-site marketing tactics that use your best assets: your employees and your customers.

There are several questions you should ask yourself before deciding if you should franchise your business.

Google AdWords can be a great sales generator, if you know how to use it.

Writing your own book can establish you as an authority and expert.

How to develop engaging, edgy content that draws customers to your website and keeps them coming back for more.

Learn how to use Facebook's redesign to get your customer's attention.

Pricing your product at a premium can mean higher profits for you and better value for your customers.

First identify your ideal customer, and then determine what words they're using to search for your products and services.

Understanding what drives a prospect's purchasing decisions -- familiarity, authority, affinity -- is key to building a successful relationship.

This low-budget mainstay can help you learn your customers work and fill your database.

Often the best ways to spread the word about your business to local customers cost the least. Here are some tactics to try before spending the big bucks.

Building a memorable brand begins with defining who you are, and then bonding with your customers so they won't ever forget.

The first step in building a successful business is to stand out from the crowd. Here's a real-world, step-by-step guide to distinguishing yourself and your product.

You can get a lot of free exposure in your everyday trips around town. Here are some clever ways to make the best use of vehicle advertising.

You want to market to gain new customers. But what is a new customer really worth to you? It's time to learn simple marketing math.

Choosing a great business name for startups, small businesses, and other businesses can be tricky. Here are seven tips for naming your business.

Facebook advertising can be surprisingly cost effective. Here's advice on getting your money's worth.

Men often go for the transaction immediately, rather than nurturing networking relationships as women do. Solve this chicken-or-egg conundrum before you embark on your networking efforts.

Men and women approach networking from two different directions, but if you want to build relationships and create opportunities, you need to find common ground.