Influencers | Page 2

Aitana López has over 149,000 Instagram followers and brands love her. Is she the future of social media marketing?

How to position yourself as a guru or thought leader in your industry — and how social media can accelerate the process.

The convergence of ecommerce with social media influencers creates a dynamic symphony of trust, engagement, and sales.

Chasing branding just for the sake of branding can backfire on us.

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Uncover strategies, tactics, real-world examples, and templates that will connect with influencers effectively and elevate your brand's visibility. Register now →

Strangely enough, it's Facebook.

As marketing budgets diversify with greater expectations of ROI, influencers and the creator economy have become an organic pathway for outreach and brand awareness

Instagram, Twitter and Facebook seem more unrealistic than ever. Remember when it was fun!? In the age of authenticity, we're not buying the dupliciousity of influencers.

You can revolutionize your marketing strategy by creating brand-aligned partnerships with influencers, crafting narratives that interweave digital and physical experiences and harnessing AI's trend-predicting powers. By channeling these strategies, you can become the next big sensation.

Unlock the power of affiliate marketing to bolster your brand's visibility and customer engagement.

Over half of Gen Z individuals surveyed expressed a desire to become influencers, compared to 41% of adults from other age groups.

There's a right way and a wrong way to incorporate influencers into your marketing strategy. Here's how to do it right.

Too many businesses play it safe with the same old paid marketing strategies during this economically uncertain post-pandemic period. Break the tired routine with these six strategies.

Influencers hold the potential to connect with audiences on a deeper level, build trust and drive substantial business growth.

The lawsuit claims that Jimmy Donaldson, also known as MrBeast, harmed VDC's reputation, broke agreements, and negatively impacted suppliers, vendors, and customers, leading to "enormous financial harm."

Digital marketing is no longer just about being creative — it's about understanding your audience on a deeper level and leveraging data to make informed decisions.

The bigger an influencer is, the more beneficial it is for a brand to collaborate with them, right? Not necessarily.

YouTuber Brian Awadis, better known as "FaZe Rug," expands his massive brand from esports to candy.

Not all influencers are created equal. It's important to identify the key factors that make an influencer a good fit for your brand to avoid wasting time and money on someone who will not deliver the results you need.

The best way to make the most of this kind of marketing spend is to build a strong and striking relationship.