As traditional advertising methods fade, a new generation of young social media mavens -- 'influencers' -- are offering businesses their endorsements in exchange for money or free stuff. But is it worth it?
Fans tend to view celebrities as untouchable icons. Barrett Wissman guides them off the pedestal into the more approachable role of social media influencer.
To create a new responsiveness to your events you will need to break out of the mold of the standard event management. Have the courage to pioneer a new frontier for your attendees and speakers.