Influencers | Page 10

It could be the key to taking your business from humble startup to household name.

Invest in video, understand your audience and research the channels they use.

As traditional advertising methods fade, a new generation of young social media mavens -- 'influencers' -- are offering businesses their endorsements in exchange for money or free stuff. But is it worth it?

If you want people to do something for you in return, you have to make them "pay" for the favor.