Influencers | Page 8

Business Branding

5 Steps to Take Control of Your Personal Brand

No matter what product or service you sell, as the owner of your business, you're really selling yourself. Follow these five tips to create a personal brand that connects with customers.

By Scott Duffy

Marketing

‘Fyre’ Danger! 7 Ways Influencers, Brands and Agencies Can Avoid Getting Burned for Not Disclosing Endorsements

By Paul Menes

Building a Business

How Open Relationships and Psychedelics Have Shaped This Entrepreneur’s Mindset

By Gerard Adams

Online Presence

‘Influencer Fraud’ Costs Companies Millions of Dollars. An AI-Powered Tool Can Now Show Who Paid to Boost Their Engagement.

By Hayden Field

Online Presence

The Most Influential Companies on Social Media Listen to Their Followers

Social media gives businesses that otherwise have a hard time finding their voice a place to experiment.

By Jared Hecht

Thought Leaders

7 Social Media Lessons You Can Learn From Kylie Jenner

She had advantages, but she made the most of them.

By Deep Patel

Marketing

How Two-Way Conversations Can Fix the Influencer Marketing Backlash

Collaborating will improve transparency and effectiveness.

By Andrew Reid

Marketing

Be Careful How ‘Fyre’d’ up You Get About Influencer Marketing

Fyre Festival was an immense marketing success, which set it up to be an epic failure in execution.

By John Boitnott

Entrepreneurs

What Hollywood Taught Me About Business and Reputation

Growing up in Hollywood shaped my view about authenticity, confidence and personal branding.

By Lida Citroën

Marketing

How Micro Influencers Will Fuel Monetization in the Future

Micro influencers have loyal followers who are prone to long-term engagement and higher conversion rates.

By Barrett Wissman

Online Presence

This Family Has 4 Million Instagram Followers — and the Kids’ College Educations Are Already Paid For

Here's how influencer mom Katie Stauffer got her start spotlighting her five kids on social media.

By Hayden Field

Business News

4 Influencer Marketing Lessons Learned From the Calamitous Fyre Festival

What the festival had plenty of was supermodels and other influencers; what it lacked was everything else.

By Syed Balkhi

Online Presence

This Hairstylist to the Stars Used Instagram to Build a Business That Makes Her Hollywood Looks Accessible to All

After 22 years of experience, social media has helped Kristin Ess launch her own brand.

By Nina Zipkin

Building a Business

4 High-Growth Industries for Entrepreneurs in 2019 (Infographic)

AI healthcare -- such as virtual doctors and smart health apps -- saw a 48 percent growth rate since 2013, according to an analysis by 99designs.

By Hayden Field

Online Presence

How Christen Dominique Went From Locker Room Makeup Artist to YouTube Star

Christen Dominique built a beauty brand and a following of more than 4 million subscribers by showcasing simple, everyday makeup techniques.

By Hayden Field

Marketing

4 Content Strategies Every ‘Experiential’ Campaign Needs

Experiential marketing is about creating long-lasting memories. Harness content to boost any experiential campaign's effects.

By Jeff Snyder

Online Presence

How to Structure Your 2019 Social-Media Campaigns to Appeal to Gen Z

Young buyers are tech-savvy and can spot marketing-speak a mile away. Show them your authentic brand voice instead.

By Manish Dudharejia

Online Presence

10 Social Media Trends to Watch in 2019

Users are increasingly leery of the information on social media.

By Deep Patel

Marketing

10 Marketing Trends to Watch in 2019

Marketing is being shaped by emerging technologies, methods and patterns.

By Deep Patel

Thought Leaders

How Tapping Into Your Spiritual Energy Can Improve Your Productivity

Gerard Adams meets chiropractor and energy guru Donny Epstein to talk about whether "the grind" is good for you.

By Gerard Adams

Online Presence

When It Comes to Influencers, Fake Engagement Is Only Half the Problem

Instagram announced it is developing tools to battle the acquisition of fake followers and engagement on its platform, but these tools fail to reveal an important metric for advertisers.

By Gil Eyal

Thought Leaders

The Secret to Making Boards More Successful Is to Make Them More Approachable

Boards sometimes overlook a prime member of their audience: the person on the receiving end.

By Barrett Wissman

Building a Business

6 Ways to Become an Influencer Behind the Camera

Kids at Play founder Jason Berger offers these takeaways for helping your content studio take off.

By Dan Bova

Building a Business

6 Strategies to Maximize Earned Media for Your Brand

Use that publicity to build a business.

By Danielle Sabrina

Marketing

How Millennials are Marketing to Gen Z

Traditional marketing is useless.

By Jacky Chou

Marketing

Your Startup Needs Brand Ambassadors Now More than Ever — Here’s How to Get Them

How do you woo the brand ambassadors you want? Follow these four steps.

By Dave Pributsky

Building a Business

How to Create a Millennial Brand That Your Audience Will Come Back to Over and Over

To carve out an area you will excel at, you should get specific as possible.

By Peter Voogd

Online Presence

This Instagram Photographer Snaps Gorgeous Photos of Cozy Cabins and Fall Foliage. He Also Charges $5,000 Per Post.

Kyle Finn Dempsey's feed is a love letter to the northeast, brimming with homey log cabins, aerial shots of changing leaves and classic vehicles driving along snow-lined roads.

By Hayden Field

Building a Business

Why This Accomplished Entrepreneur Filters All His Endeavors Through Spreading Diversity

John Henry talks with Gerard Adams about coming up in an unwelcoming business landscapeto only strive to give back now.

By Gerard Adams

Marketing

Good American Founder Emma Grede Gets Honest With Her Customers

The key to good customer service? Frank, honest communication -- even when the truth hurts.

By Stephanie Schomer