Press Coverage | Page 5

Don't expect to look good in the media, or even be placed, if you are committing these errors.

You need to influence people even before they get to your landing page by convincing them of the value you're offering.

Before you reach out to a public-relations firm, make sure you answer these three questions.

A few basic things that can take your newsroom from pretty good to great: mobile optimization, multimedia, speed, and a few other features.

If you think reporters are scary, don't. They're human beings, too.

Sometimes press releases just aren't the right way to get your message across. Luckily, there are some other avenues that are just as effective.

One half of Google's expensive clandestine project is no more.

Media coverage can greatly benefit your company. Use these four strategies to up your chances of being written about.

One thing that will never wane in this world is the human desire for news. Here's how to spread the word about your startup correctly.

With press coverage, social media outreach and blog content, you should attract new users to your product.

Getting press for your app can give it a huge boost in downloads, but there's a fine balance between persistence and annoying.

Startups often rush to be first to market, providing the press a half-baked story. Don't do that. Instead, make sure everything is in place before you approach the media.

Whether you are a celebrity chef or an entrepreneur, you can not underestimate the importance of how you appear to the public.

Often PR can be a costly service, something that isn't conducive to a startup. But with a little creativity and hustle, it can be done on a dime.

Despite the growth of social media and other digital outlets, studies show that traditional PR is still tops when it comes to what readers believe.

A press release isn't about clearing your desk or making the boss happy. It has just one goal: eliciting a call back from a reporter. Here's how to do that.

As the startup ecosystem continually gets flooded with new ventures, getting media attention is becoming more and more difficult. Including PR experiences could help you rise above the crowd.

Another piece of misguided advice on McDonald's employee McResource Line has landed the fast-food chain in hot water.

A mention on Oprah's Favorite Things list used to be golden for businesses. But with her list now only in magazine format, is the same still true?

So you want media coverage? Join the club. Here's how to stand out from the crowd.

Swamping journalists with an endless stream of press releases won't get you the coverage you want. Instead, get creative to get our attention.