Search Engine Optimization | Page 10

Sure, you want your company's site to rank high in search-engine results. The proof that your efforts worked may arrive in the form of new customers.

Pay-per-click marketing is fraught with confusion, mistakes and a lot of wasted cash. But when you get it right, PPC can be indispensable. Here's some insight and some tips.

A recent Gallup poll proclaimed that social media marketing has little effect on whether people buy products, but it may not tell the whole story.

Now is the time to prepare your business and have a system in place to soften the next hit.

Even with all the changes to SEO, search still plays the biggest role in whether visitors land on your page.

It's important to think about all site categories -- visual, bookmarking, Q&A, forums and more -- when seeking new traffic sources.

Want your content to stand out in the sea of blogs? Here are 26 ideas to get you started.

For new and established businesses alike, organic traffic is a precious resource, and building it can seem insurmountable.

Numbers don't lie. Everyone is using their smartphone everywhere to search for everything.

The search giant recently rolled out a new version of Panda, which routes out spam and websites stuffed with keywords.

Set the stage for recruiting those at the forefront of their field by using up-to-date techniques in recruiting. The medium is the message.

What does each do, and what are pros and cons of each approach?

Despite what you may have heard, for many businesses, daily updates don't make sense.

Newbie businesses can turn their inhouse staffers into website optimizers and social-media marketers for a while.

While many entrepreneurs may look for shady tactics to increase traffic in the short term, it isn't a viable long-term solution. Here is how to remain ethical and stay in the game.

Social media and large media outlets aid the genre's wild popularity. Here's what to expect going forward.

Do a little research before you hire someone to design a website for your new business. Be selective with social media.

If you want to get people to click on your ads, don't make any of these 8 common mistakes made by search marketers.

The search could be over for a more private way to search the Internet.

Start building the foundation of successful reputation management with these improvements to your website.

Ways you can prevent unethical SEO techniques from harming your site and your business.