Selling | Page 3

Marketing

It’s Sell or Die Because Sales Are the Lifeblood of Every Company

It may not be brain surgery, but done right, sales is a practice like medicine or any other profession. Learn it. Practice it.

By Phil La Duke

Business Operations & Logistics

Winning at Inventing Is a Numbers Game

By Stephen Key

Marketing

Stop Pitching to Losers! The 5 Power Disqualifiers.

By Perry Marshall

Marketing

6 Quick and Easy Steps to Connect With Anyone

By Jimmy Burgess

Building a Business

Are You Trying to Protect Your Idea — or Sell It?

Do you really need a patent? It all depends on who you ask.

By Stephen Key

Marketing

Vice Presidents of Marketing Are Busy People. Here’s How to Properly Pitch to Them.

Use these 10 guidelines to prepare for a successful engagement with a marketing decision-maker.

By John Arnold

Building a Business

4 Steps Entrepreneurs Need to Take to Get Comfortable Selling

If you find yourself fearing that next sales call, meeting or pitch, follow these tips

By Michael Luchies

Building a Business

5 Tips for Giving a Killer Sales Presentation

A lot rides on a sales presentation, but follow these tips, and you will set yourself, and your company, up for success.

By Dustin Grosse

Marketing

3 Steps to Bring Your New Electronic Product to Market

Follow these tips to turn your concept of a brilliant new gadget into profit.

By John Teel

Building a Business

How to Launch a Product That Sells

Determining whether the product is a fit for you personally, and then whether it matches your audience's needs will save any entrepreneur time, money and heartache.

By Dorie Clark

Building a Business

How to Convince Investors You Can Sell

Your success, as a company and as an investment, will depend on your ability to get customers to buy i service.

By Scott Shane

Building a Business

4 Tactics to Sell Expensive Products

Once you learn to approach each sale from using these strategies, you can increase your close rate and your profits.

By Brian Ainsley Horn

Building a Business

5 Ways to Sell Smarter, Not Harder

Customers don't want to be pushed to make a purchase. They want to be guided into their own decision-making process.

By Danny Wong

Building a Business

The Entrepreneurial Chicken-or-Egg Dilemma

It's hard to sell a product before it exists. It's also hard to perfect an offering without steady cash flow.

By Carolyn Rodz

Marketing

Features Tell But Benefits Sell

Inspirational language packaged with a great benefits-focused message helps create binding relationships with others.

By Ivan Misner

Online Presence

4 Ways to Use Social Media to Sell Your Products

This week our expert Steve Fusco provides entrepreneurs advice on how to use social-media platforms to increase sales.

By Steve Fusco

Building a Business

5 Reasons Why Many Schools Don’t Offer Degrees in Sales

The simple act of selling is more complex than ever before. So why isn't it a major focus for colleges and students?

By John Holland

Building a Business

Have a Burning Business Question? Ask the Expert: Sales Pro Joe Gustafson.

Our expert this month is looking to take your questions about all things sales, including pitches, presentations, training and coaching.

By Andrea Huspeni

Marketing

Selling Your Product to a Big Chain in 5 Painstaking Steps

There are miles of shelf space in a big-box store. Getting a few feet of it for your product is an ordeal worth enduring.

By Zeynep Ilgaz

Building a Business

3 Reasons You Should Sell Your Business

Owners who ponder over selling their business do not always do so out of financial desperation or trouble but usually because they are looking for the next opportunity.

By Pamela Wasley

Building a Business

How Do You Make Your Business Sale-Ready From the Beginning?

Even if you're just starting out, it may be smart to start planning for that big day. Here are three considerations.

By Steve Cook

Building a Business

To Have a Successful Meeting With Executives, Salespeople Need to P.U.S.H.

Skip 'consultative selling' and focus on this strategy instead.

By Adrian Davis

Marketing

Step 1 to Selling Your Book? Don’t Pretend It’s ‘Free.’

Free books that aren't and gaming the best seller lists are deadend paths for entrepreneurs intent on making a living as authors.

By Kimanzi Constable

Entrepreneurs

Confidence, Man: It Starts With Knowing as Much as the Boss

Seven tips for entrepreneurs looking to convey to employees the conviction underlying the companies they founded.

By Dave Mattson

Business Accounting

When Negotiating, Choose Your Words Very, Very Carefully

A recent study shows that slight linguistic choices can significantly alter a negotiation's outcome.

By Laura Entis

Building a Business

The Psychological Trigger That’s Confusing Your Customers

And what you can do about it.

By Talia Wolf

Marketing

When You Make Your List of Savviest Marketers, Put the Girl Scouts at the Top

The success of the Girl Scouts' selling diet-busting boxes of cookies, year after year for generations, rates as one of the best marketing programs ever.

By Tor Constantino