Storytelling | Page 9

Would you like to become the most memorable person in the room? Who wouldn't? Read on to learn about some of the methods taught by behavioral investigator Vanessa Van Edwards.

Professional musicians give inspiring performances. Successful entrepreneurs do the same thing.

When there are thousands of brands vying for attention, resorting to same old marketing tactics hardly cuts the mustard.

Why do ancient myths resonate today but quarterly sales reports are forgotten tomorrow? We'll explain with a story.

Compelling web copy is important in creating a hook to persuade people to buy, but it is better to create an experience for people coming to your site that totally transcends the transaction.

Here's a hint: It has a lot to do with storytelling.

Storytelling was the common thread in an otherwise mercurial year in business.

You don't have to be gifted to write in way that compels people to buy, you just have to work at it.

Investing in a startup requires believing in the founder. Due diligence is as much a gut check as a fact check.

Delivering a great startup pitch is akin to performing an outstanding monologue. Follow these simple tips to give yours its highest impact.

When it comes to crafting a startup story so many entrepreneurs think an elevator pitch and a great deck will do the trick. This couldn't be further from the truth.

Customers are not simply making cold calculations when they decide from whom they will buy. When they know the family, they trust the business.

If well-crafted, a company narrative can result in a word-of-mouth effect that turns customers into advocates and drives awareness minus a big marketing budget.

The right chat at the right time can lead to a fresh idea, a new friendship or a long-lasting business relationship.

Writing well is part habit, part knowledge and part giving a damn.

Our experts explain how positioning yourself as an expert can help maximize your site for search.

Every business has a story. Companies just need to figure out how to tell it in a compelling way.

You probably aren't in a flashy industry but you, your team, the company you've belt and the customers you help are stories worth telling.

The language professional peers understand is often confounding to the audience waiting to listen to your story.

Startups are trying to buck the fail trend by increasingly turning to the business underground for their competitive advantage, learning how to "break the rules" and position themselves for success.

Meticulous planning and plenty of hard work are the keys to crowdfunding the capital you need to launch.