Rhyming schemes and funny memes work because humans respond to recognizable patterns. Help them embrace your brand message by telling stories that feel familiar.
Learning through failure is an entrepreneurial rite of passage, but don't underestimate the value of avoiding dumb mistakes you could have anticipated.
In our age, your personal story as a founder is integral to your brand's identity. Put that narrative to work connecting with clients at the emotional level, through revelation, not manipulation.