Video Tips

Video accounts for approximately three-quarters of all web traffic. Get started with platforms that make it easy to package high-quality visuals and distribute across multiple channels.

Start small, focus on quality and use modern methods to get the most out of this powerful communication tool.

Distributing a message is easier via video than with other media, including your website. The catch is, that video has to be good.

As more and more businesses go remote, these are ways to be more effective and efficient on conference calls.

Stand out, and get noticed.

For fewer zeroes than you think, you can give your content an authentic immediacy and put your audience right in the middle of the action.

The benefits of adding video to your current social platforms are vastly greater than just doing what you are doing on more platforms.

Here are a few tips on how to shoot a quality video with just a smartphone.

Brand managers are turning to video to gain audiences' attention, but you'll have to create something more interesting than average corporate fare to capture eyeballs.

While marketers are projected to spend about $79 billion on TV advertising this year, some might be missing the big picture.

If done correctly, videos can be a great addition to your marketing strategy but unfortunately, often entrepreneurs' vision doesn't always translate into a high-quality film, instead resulting in a major marketing flop.

Fueled by our love for video and visual content, startups need to ensure they are making the best use out of this strategy.

With videos becoming a bigger part of a company's marketing strategy, it is imperative you always look your best.

With apps like Meerkat and Periscope recently making their debut, giant publishers are looking to real-time engatement with their digitial communities in the form of video streaming.

If you're new to the video production process start with these concepts, and over time you'll get inspired with more ideas that are unique to your business.

This guide for beginners will help startups and entrepreneurs create a high-quality video at a low cost.

Video micro-content might have seemed like content marketing's embarrassing little brother at some point -- cute yet inconsequential. But times have changed.

This technique can help quell upset customers and hopefully put a stop to broadcasting their dissatifaction.

For brands, video creation is an essential component of existing in the virtual ecosystem. Here is how to ensure your videos are seen.

With video becoming so popular, there's been a recent surge in the number of production companies -- and not all of them will deliver the quality you expect.

Whether the intent is to entertain, inform or persuade, there are many things to consider before setting out to create your next video campaign.