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In this section, you'll learn how to properly review a franchise agreement, a critical document that outlines the legal and financial terms between the franchisor and franchisee.
A Franchise Disclosure Document (FDD) is a legal document that franchisors are required to provide to prospective franchisees before the sale of a franchise.
Definition of Customer Loyalty Customer loyalty is a customer’s willingness to repeatedly return to a company to conduct some type of business due to the delightful experiences, quality of products or services, and the value they receive from that relationship. It is the emotional decision-making process that a consumer undergoes, leading them to choose one […]
In this section, you'll gain a comprehensive understanding of the importance of reviewing a franchisor's background and history before making a franchise investment.
From misinterpreting financial statements to making uninformed investment decisions, these critical oversights could be draining your company's lifeblood without you even knowing it.