Marketing
Lessons From a Viral LinkedIn Post: Authenticity Is More Important Than Ever
Sharing a bit of vulnerability can propel your career and your business marketing.
Gregg Schwartz
Vice President of Sales and Marketing at Strategic Sales & Marketing
at Strategic Sales & Marketing
Gregg Schwartz is the vice president of sales and marketing at Strategic Sales & Marketing, a lead-generation firm based in Connecticut.
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It may seen counterintuitive, but in 2020, email won't get it done.
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The retailer's brick-and-mortar pitch should resonate with all businesses.
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One superstar does not a team make.
Marketing
4 Marketing Lessons From ‘Mayor Pete’ Buttigieg
Nobody can pronounce his name, but everyone finds him intriguing.
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Selling is not something just for the sales staff, nor is it some automatic phenomena. It's a skill any founder can and ought to acquire.
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Sometimes all you need is a little creativity.
Building a Business
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Emotional connections keep customers coming back.
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The gaffe-filled media whirlwind of the former New York mayor and federal prosecutor is a case study in how not to represent your client.
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Whatever you're selling, make sure your marketing message is focused, concise and credible.
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Sales Lessons From My Solopreneur Dad Upon His Retirement
He focused on relationships and was happy for four decades.
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No matter how good the meal, you don't want to eat it every day.
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The NFL "take a knee" protests were a marketing challenge but Papa John's should have been able to respond without getting in the news as the preferred pizza of Nazis.
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The full impact of this type of game on the way people live, communicate and shop could be quite profound.
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