Jim Joseph | Page 2

Marketing Master - Author - Blogger - Dad at BCW

Jim Joseph is a commentator on the marketing industry. He is Global President of the marketing communications agency BCW, author of The Experience Effect series and an adjunct instructor at New York University.

More From Jim Joseph

Marketing

Don’t Let Marketing Zest Lead You Into the Fake News Morass

If the facts aren't selling your product, you need to improve it.

Business Branding

Safeguarding Your Brand in Trump’s Social Media World

The President-elect's willingness to slam individuals and specific companies on Twitter is a new concern for brand defenders.

Building a Business

My Personal Goal for the Year

One big, simple, specific goal per year is all you need to lead a life of continual learning and new possibilities.

Thought Leaders

The Path to Big Success Is Giving Your Team Permission to Fail

Without running calculated risks any success you achieve will be stunted.

Building a Business

Either You Run the Organization or the Organization Will Run You

Chaos is what happens when instead of having a plan, whatever pops up next becomes your priority.

Building a Business

Make the Most of This Time of Year

Now is the time to assess where you are and plan how to get where you are heading toward.

Marketing

The Importance of Listening Is the Lesson to Be Learned From This Election

Listening is perhaps the best marketing plan you could do right now for your brand.

Building a Business

Giving and Receiving the Gift of Feedback

Feedback is how your experience can help a less experienced teammate thrive.

Building a Business

This Once-Per-Century Rebranding Is a Case Study In Marketing Done Right

Driscoll's, a venerable fruit seller, has rebranded for the first time since its founding more than a hundred years ago. It was worth the wait.

Thought Leaders

A Lesson From New York Fashion Week

Make interacting with your business an experience customers won't forget.

Marketing

What Is a Logo? Just the Beating Heart of Your Brand, That’s All.

The fundamental logo is probably one of the most over-looked pieces of any business.

Building a Business

Scared for Your Reputation? The Crime Is Seldom as Serious as the Cover Up.

Ryan Lochte is merely the latest in a very long line of people who made their problems much, much worse by lying for fear of the truth.

Building a Business

‘I Make Decisions’ Is the Best Way For Marketers to Introduce Themselves

This marketer has a suggestion how marketers can answer the question, "What do you do?"

Entrepreneurs

Why Are We Always So Tired?

Email chains and social media feeds never rest but we need to.

Building a Business

Branding Lessons From the Presidential Conventions

Marketing is a spectator sport, which makes it easy to learn from the political arena.

Marketing

Can There Be Plagiarism In Marketing?

Truly unique ideas are all but impossible but you make any idea your own by putting your brand's spin on it.

Building a Business

Pokemon Go: You Don’t Have to be a Gamer to Get into the Game

Marketing is a spectator sport and it's important to learn what other brands are doing in the marketplace.

Building a Business

Study the Data But Then Trust Your Gut

Data drives marketing but intuition, experience and judgment are what makes sense of the data.

Thought Leaders

Busy Is As Busy Does

Instead of calling yourself busy, say you are setting priorities.

Thought Leaders

The Founders’ 5 Timeless Lessons for Entrepreneurs

We live in a nation that celebrates small business and encourages people to create an idea and make it their own.

Entrepreneurs

How to Make Competition Work

When you compete against yourself, everybody wins!

Thought Leaders

Drop ‘If’ From Your Vocabulary — and Watch Your Business Boom

I try to make it no longer 'if' we will do something, but 'when' and 'how.'

Thought Leaders

Only Vision Will Get You Through This Thing Called Life

The day-to-day grind can get overwhelming, but if you keep your eye on the prize -- you'll probably get it.

Building a Business

Consistency Is King, Queen and All the Aces in the Game of Branding

Without consistency, you don't have a brand. At least not in my book!

Marketing

‘Fun For The Whole Family’ Does Not Exist in Marketing

Focus and pick one or two attributes where your brand can really excel. Don't try to be "all of the above."

Business Branding

In the Spirit of Budweiser’s ‘America’ Campaign, Smaller Brands Should Also Celebrate All Things U.S.

Despite the derisive nature of the current election process, we're not so bad. Perhaps it's our brands, big and small, that can make us feel great again.