Marketing
How to Be the Brand You Always Wanted to Be
Every decision you make affects your personal brand.
More From Jim Joseph
Marketing
How to Position Your Personal Brand In Two Minutes Or Less
Positioning your personal brand will provide you with a road map to make better decisions in life. Here's how to get there.
Marketing
Why Barilla’s CEO Has Demographics Working Against Him
Guido Barilla's remarks last week that the pasta company will never feature gay families in its ads isn't just offensive, it's missing the mark when it comes to targeting customers.
Marketing
How To Brand Yourself To Live a Happier Life
Whether you like it or not, you are your very own brand. Here's how to make the most of it.
Marketing
What It Really Means to Have a Personal Brand
Managing your career is like managing a brand. Here's why branding yourself is key to your personal success.
Human Resources
How to Grow Your Startup Into a Powerhouse in Less Than 3 Years
Big brands are constantly planning for the future and strategizing their next move. Here's how you can use a similar approach to grow your startup.
Building a Business
3 Reasons It’s the Perfect Time to Be an Entrepreneur
Starting your own business couldn't be a better idea with these three factors lined up for you.
Online Presence
A Social-Media Marketing Primer Even Your Mom Can Handle
Don't hold back on using social-media marketing because you're not tech savvy. Here are a few simple ways to get started.
Marketing
What’s the Beef? Chipotle Faces Loyalty Issues Over Meat Standards
The fast-food chain's potential changes in hormones used to treat its cows might be problematic with its brand messaging. Here's lessons to take away for your own business.
Marketing
How to Ace Back-to-School Season
One of the busiest shopping seasons is fast approaching. Here's how to make the most of your back-to-school marketing strategy.
Marketing
How to Pull a Badass Marketing Stunt
You don't need a big budget and a fireworks display to pull off a bold marketing move. Here's how to generate buzz around your brand.
Marketing
How to Engage Customers on a Dime
Engaging customers is about reaching them with a compelling message. Here are some ways to do this without breaking the bank.
Marketing
The Art of Positioning Your Brand and Why You Can’t Afford to Screw It Up
Branding is all about striking the right tone with customers. Here's how and why you need to think about your brand positioning.
Building a Business
Why Your Business Should Be Under Constant Renovation
Even the most successful businesses need to thinking about change and what they can do to keep their brand top-of-mind. Here's why renovation is critical for your marketing and business effort.
Marketing
Connecting With Customers: How to Market to Their Emotions
Zeroing in on the emotional benefit of your brand will earn you a loyal following. Here's how and why.
Marketing
Lessons from Paula Deen: How What You Say Can Damage Your Brand
The celebrity chef's recent behavior is a prime example of how an entrepreneur can destroy their brand. Here are lessons every entrepreneur should remember.
Marketing
Marketing Lessons From This Summer’s Blockbuster Movies
Partnering with other companies on your marketing efforts can be a great way to maximize your reach. Here are lessons from three blockbuster movies taking partnership marketing to new levels.
Marketing
Marketing Like the Big Brands: Think You Know Your Customer? Think Again.
Knowing your target market means more than just choosing a specific demographic focus. It's about understanding exactly how your customers live their lives. Here are three ways to do that.
Online Presence
When Social Media Is Not Your Best Marketing Strategy
Despite the hype, social media may not be your best approach when it comes to reaching your customers. Here are some questions to help determine whether to go social or not.
Marketing
6 Ways to Track Your Competition’s Marketing Strategy
Staying on top of your competitor's marketing tactics is key if you want to be ahead of the game. But you don't need a big budget to do it. Here are six easy ways to stay in the know.
Marketing
Abercrombie & Fitch: Bad Business or Smart Targeting?
Abercrombie CEO's Mark Jeffries' recent claims that his brand is not made for "fat people" was a bold and controversial move, but offensive as his comments were, is he being savvy about target marketing?
Marketing
Defining Your Brand: The First Step In Your Marketing Strategy
Before creating a brand experience for customers, be sure you've thought critically about how you're going to define your brand. Here are three ways to get you there.
Online Presence
What to Do When Customers Trash Your Brand Online: Advice for Experts and Rookies
If you're asking customers for feedback online, be prepared for the worst. Having a strategy about customer comments online is key in safeguarding your reputation.
Marketing
How to Build a Brand Experience for Customers
Successful branding means delivering an experience that feels both complete and consistent. Here's how you can use your marketing efforts to make a lasting impression on customers.
Thought Leaders
3 Marketing Lessons from the Rise and Fall of Ron Johnson
J.C. Penney's ousted CEO made some bold marketing moves to try and turn the brand around. Customers weren't happy. Here are three key take-aways for your own marketing strategy.
Marketing
Forget What Your Customers Need; Branding Is About What They Want
Meeting your customers' needs is a given, but if it's building a brand you're interested in, you'll need to pay attention to what they want and work to make that emotional connection. Here's why.
Online Presence
Last-Minute March Madness Marketing Tips
Everybody is talking about March Madness and if you're a smart marketer, so are you. Here are several low-cost strategies to get in on the action before it's too late.
Marketing
Why Startups Should Take a Big-Brand Approach to Marketing
You don't need a corporate-sized budget and a giant team to take on some of the big brands' strategies for marketing. Here's where to start.
Online Presence
Merry Christmas: Time to Snuggle Up with Facebook, Twitter
While the rest of the world is drinking eggnog, consider doing something magical: Getting to know your customers better and identifying the emotional benefit of your brand.
Marketing
Big-Brand Results with Small-Business Budgets
Use these three marketing principles that the world's most successful brands have incorporated into their strategies to win over customers.
