Jim Joseph | Page 6

Marketing Master - Author - Blogger - Dad at BCW

Jim Joseph is a commentator on the marketing industry. He is Global President of the marketing communications agency BCW, author of The Experience Effect series and an adjunct instructor at New York University.

More From Jim Joseph

Building a Business

Your Personal Brand Extends to the Environment You Create

Think your brand stops at your appearance? It's also reflected in your office, home and car.

Building a Business

Your Tone of Voice Can Boost or Bruise Your Personal Brand

You should always watch your words, but also be mindful of how you say your words.

Building a Business

The First Step to a Great Personal Brand? A Distinct Look.

Your appearance dictates how people perceive you, so you should put some thought into your clothing and grooming.

Marketing

For the Best Content Marketing, Be the Master of Your Craft

If you think of yourself as an authority in your field, you will more easier create content that your customers actually want.

Marketing

In Content Marketing, Your Brand Needs to Take the Back Seat

To create effective content, brand promotion must take a back seat to the customer's interests.

Building a Business

How to Create Content That’s Meant to Be Shared

Effective content marketing spurs your customers to spread your message to their networks.

Marketing

The 3 C’s of Content Marketing

If you really want to connect with customers, keep these three principles in mind as you shape your campaign.

Marketing

Want to Break Through All The Content-Marketing Noise? Keep Your Customer at the Center.

With every site jumping on the content-marketing bandwagon, it can be challenging to get your content noticed. But if you keep your focus on your customer, you can stand out from the crowd.

Marketing

Let Your Brand Lead Your Content Marketing Efforts

When the content you create comes from where your skills naturally lie, customers are more likely to embrace it.

Marketing

Follow Chipotle’s Lead and Create a Content Marketing Calendar

The Mexican food brand is great at developing content and pushing it to its customers. Here's what you should do to be more like it.

Marketing

Good Content Marketing Starts With Knowing Your Customers

Small businesses should get to know their clientele when crafting their strategy.

Marketing

Content Marketing Isn’t Just for the Big Brands

Entrepreneurs and small and medium business owners are primed to provide useful information to their customers in a deeper and more engaging way.

Marketing

Becoming the ‘Benchmark’ Brand Everyone Covets

You call the shots, you mark the pathway and you lead by example. You are the benchmark brand.

Building a Business

CVS’ Lesson: Let Your Brand Be Your Guide

The pharmacy's decision to pull tobacco products offers an example to follow.

Marketing

Marketing Was the Real Winner at the Super Bowl

Small businesses should follow the proven techniques of the big brands.

Marketing

How You Give Back Provides Purpose to Your Personal Brand

A purpose should be a natural extension of your brand, whatever you decide it to be.

Marketing

Experience Your Brand From Your Customers’ Perspective

Here's a challenge for you: Come in through your 'front door' and see if you're delivering from both sides.

Online Presence

Forget $4M Ads, Your Business Can Still Capitalize on the Super Bowl

Take advantage of one of the biggest events of the year without breaking the bank.

Online Presence

The People in Your Life Are Your Personal Brand Team

Your family, friends and colleagues in many ways become your brand. It's important to create a team of people that reflect how you want to live your brand.