Jim Joseph | Page 4

Marketing Master - Author - Blogger - Dad at BCW

Jim Joseph is a commentator on the marketing industry. He is Global President of the marketing communications agency BCW, author of The Experience Effect series and an adjunct instructor at New York University.

More From Jim Joseph

Entrepreneurs

Want to Be a Happier Parent and More Effective Entrepreneur? Ask for Help.

The owner of a marketing agency learned that he couldn't possibly do it all, not without a little help balancing the multiple demands of work and family.

Entrepreneurs

3 Ways to Soften the Blow of Work Interrupting Family Time

The merging of work and family comes with the territory of being an entrepreneur and/or a small-business owner -- or really any kind of business professional.

Entrepreneurs

Finding Balance to Fit the Roles of ‘Dad’ or ‘Mom’ Into the Day

When people know you're 'on your own' they just assume that you have a flexible schedule. Not so much. Try these three tips.

Thought Leaders

The Striking Similarities Between Being a Parent and an Entrepreneur

We all know both are hard, but what does it take to do both concurrently?

Thought Leaders

What’s the Secret to Balancing Parenthood and Entrepreneurship?

The head of a marketing firm writes about managing his business while rushing to parent/teacher conferences.

Building a Business

3 Mega Marketing Lessons From 3 Companies With Strong Brands

While on the surface these big mega-brands may seem un-relatable, we really can learn a lot from their work and how they approach both their products and brands.

Building a Business

Here Is How to Boost Your Social-Media Following

It takes a matrix of methods and a continuous commitment to create, establish, build and maintain a social-media presence and following.

Marketing

Measure the Success of a Marketing Campaign Through the Product and the Brand

Without a goal and measurement system in place at the beginning, you can't possibly ascertain success.

Building a Business

How to Do PR on the Cheap

The digital world has opened up a whole new world of marketing when you have a shoestring budget.

Building a Business

Forecasting Business Success Through the Lens of the Product and the Brand

While you can't predict the future, you should be sure you're including all the factors that will affect your company.

Marketing

This One Tip Will Help People Pay Attention to Your Webinar

When it comes to putting together content for a webinar, here is a piece of advice that should guide your thinking.

Building a Business

Test and Validate Your Business From Both a Product and Brand Perspective

What is it that you want your product or service to do and how do you want your customers to engage with your brand?

Marketing

The No. 1 Marketing Strategy Businesses Need to Be Using

Really good marketing begins and ends with your customer.

Building a Business

To Stand Out From the Competition, You Need to Offer Distinct Emotional Benefits

Most products or services typically offer the same functional benefits. What separates one from the other, however, is the branding.

Marketing

The Functional Benefits of Your Product Only Get You So Far

Sure, your product or service may be great, but it's not that different than what your competitor offers.

Marketing

Set Your Prices So It’s a Win, Win, Win

Not only should you charge based on the product sold, but also on what your brand represents to customers.

Building a Business

Further Engage Customers By Creatively Distributing Your Brand

There's more to distribution than just keeping your shelves stocked with products.

Building a Business

Move Your Business Forward By Drawing a Perceptual Map

It's almost impossible to think progressively when you are spending so much time dealing with today and the day-to-day demands of the daily grind.

Marketing

Your Business’s Competitors Extend Well Past Those With Similar Products

Try this exercise out: Draw some circles, then fill them in with those vying for your customers' attention.

Building a Business

A SWOT Analysis Provides a Full Picture When Looking at a Product and a Brand

Only will you look at both dimensions will you have a well rounded and actionable look at your entire business.

Business Branding

Effective Marketers Sell to Customers on Both the Product and the Brand

Each perspective fills a different need for your market.

Building a Business

Is There a Difference Between a Product and a Brand?

You probably guessed it, the answer is yes, and it all has to do with emotions.

Marketing

Finished Your Marketing Plan? It’s Time to Share It With Your Partners.

You didn't build your business alone, so write a business brief that lets your other players know what to do next for your marketing.

Marketing

Successful Marketing Plans Leave Room for Flexibility

Your marketing plan isn't finished until the year is over when you have to start writing it all over again.

Marketing

To Track the Effectiveness of a Marketing Plan, You Need Modern Day Measurement

Times have changed, and taking a look in annually is no longer a sound strategy.

Marketing

With Your Marketing Plan in Place, It’s Time to Talk Tactics

Identifying the tactics of your marketing plan should flow smoothly out of the strategies you've identified that will drive your business forward.

Marketing

Before You Put Pen to Paper on Your Marketing Plan, Set Strategic Goals

As you determine how you will accomplish your goals, given the conclusions you have drawn, this is when the plan kicks into gear.

Marketing

Add This Dimension to a Traditional Business Analysis for a Fuller Marketing Plan

Typically, you look at strengths, weaknesses, opportunities and threats from a product perspective. Here's what you should also be doing.

Building a Business

Turn Your Data Into ‘Lessons Learned’ to Guide Your Marketing Plan

"Lessons Learned" is a simplified approach to analyzing past year performance, program by program, to assess what's worked and what has not worked.

Marketing

The Most Important Piece of a Marketing Plan Is Your Targeted Customer

Knowing and anticipating the wants and needs of your customers shapes all the other elements of your plan.

Jim Joseph | Page 4

More From Jim Joseph

Want to Be a Happier Parent and More Effective Entrepreneur? Ask for Help.

3 Ways to Soften the Blow of Work Interrupting Family Time

Finding Balance to Fit the Roles of ‘Dad’ or ‘Mom’ Into the Day

The Striking Similarities Between Being a Parent and an Entrepreneur

What’s the Secret to Balancing Parenthood and Entrepreneurship?

3 Mega Marketing Lessons From 3 Companies With Strong Brands

Here Is How to Boost Your Social-Media Following

Measure the Success of a Marketing Campaign Through the Product and the Brand

How to Do PR on the Cheap

Forecasting Business Success Through the Lens of the Product and the Brand

This One Tip Will Help People Pay Attention to Your Webinar

Test and Validate Your Business From Both a Product and Brand Perspective

The No. 1 Marketing Strategy Businesses Need to Be Using

To Stand Out From the Competition, You Need to Offer Distinct Emotional Benefits

The Functional Benefits of Your Product Only Get You So Far

Set Your Prices So It’s a Win, Win, Win

Further Engage Customers By Creatively Distributing Your Brand

Move Your Business Forward By Drawing a Perceptual Map

Your Business’s Competitors Extend Well Past Those With Similar Products

A SWOT Analysis Provides a Full Picture When Looking at a Product and a Brand

Effective Marketers Sell to Customers on Both the Product and the Brand

Is There a Difference Between a Product and a Brand?

Finished Your Marketing Plan? It’s Time to Share It With Your Partners.

Successful Marketing Plans Leave Room for Flexibility

To Track the Effectiveness of a Marketing Plan, You Need Modern Day Measurement

With Your Marketing Plan in Place, It’s Time to Talk Tactics

Before You Put Pen to Paper on Your Marketing Plan, Set Strategic Goals

Add This Dimension to a Traditional Business Analysis for a Fuller Marketing Plan

Turn Your Data Into ‘Lessons Learned’ to Guide Your Marketing Plan

The Most Important Piece of a Marketing Plan Is Your Targeted Customer

More Authors You Might Like

Chongwei Chen

Gene Marks

David Lazarra

Tim Conn