Marketing
For a Complete Marketing Plan, Look Beyond Your Direct Competition
Surely, you should be studying companies that offer the same services that you do. But you should broaden your research beyond that.
More From Jim Joseph
Marketing
The Obvious, But Absolutely Necessary, First Step to a Marketing Plan
Without goals you can't possibly write a marketing plan or measure your success for the year.
Marketing
The 3 Elements of Your Brand You Need to Nail Down for a Marketing Plan
If you don't have these in place, it'll be difficult to fully write and execute a marketing plan.
Marketing
The One New Year’s Resolution All Business Owners Should Keep
There's something you can start doing today that could save you a lot of headaches in 2015.
Business Branding
Head Into 2015 With the Goal of Creating an Inspiring Workspace
You need you and your colleagues' ideas to flow freely, so create a space that promotes them to sit and stay awhile yourself.
Building a Business
Do You Know How You Really Did This Year?
Without established goals in place, you're just guessing based on feelings. Make next year different.
Building a Business
What Happened to the Real Black Friday?
The shopping event has just become crazy. Entrepreneurs should step in and bring it back to its roots.
Building a Business
Small-Business Owners Who Aren’t Experts in Their Fields Will End Up Paying a Hefty Price
If you want to stay relevant, much less open, you should know your product or service in and out, and make sure you employees are well trained.
Building a Business
Data is Not an Insight
Numbers, stats, profiles, trends and historical reviews are a start, but you have to think for yourself.
Building a Business
The Entrepreneur’s Simple Guide to Business Concepts
Here are quick phrases to help clarify and solidify terms that many people get confused.
Marketing
Customers Demand These 2 Fundamental Aspects of Authentic Brands
A recent survey of 12,000 people revealed the companies they believe to be most genuine possess these two traits.
Building a Business
Position Your Brand So It Reflects Who You Are
There's no separating yourself from your business when you're an entrepreneur. Use that to your advantage.
Building a Business
The Single Greatest Gift From Creating a Brand-Positioning Statement
Small-business owners and entrepreneurs should not be fooled into thinking positioning is only for the big brands.
Marketing
Use Your Brand Positioning as a Compass for All Aspects of Your Business
The statement can help you make strategic decisions, train your team and develop creative messaging.
Building a Business
Beloved Brands Connect Emotionally to Lead the Pack
Any company can release a product with the expected features, so you need to earn a place in your customer's heart.
Marketing
Find Your Brand’s Proof Points
Identify the very unique attributes of a product or service that make it special. Then solidify the positioning.
Marketing
Your Brand’s Positioning Should Rest on the 1 Thing You Do Best
Choosing the sole purpose your statement rests on will be the toughest decision you'll make with your branding.
Thought Leaders
What Joan Rivers’ Long, Successful Career Teaches Us
With the recent passing of the funny entertainer, here is the lesson we can all apply to our lives.
Marketing
Define Your Brand With Focus and Flexibility
If you want customers to engage with your business, you need to clearly illustrate what it is all about.
Marketing
Demographics Alone Are Not Enough to Position a Brand
Marketers really need to know their customers, or risk coming off flat and factual. Build up the psychographics of your potential base.
Building a Business
The Better You Know Your Customer, the Better You Can Position Your Brand
Collect as much information as you can on your target market so you can create a rich statement and experience.
Building a Business
This Old-School Tool Can Help You Create a Positioning Statement
There are many variations of this format kicking around, but this is one of the simplest approaches.
Building a Business
Taglines Are the First Step to Emotionally-Engaged Customers
Parallel to marketing to positioning, which lets you construct how you want people to feel about your brand.
Building a Business
The Goal of Personal Branding: Becoming a Benchmark in Your Line of Work
Set the standard for your line of work
Building a Business
Every Little Thing You Do Adds Up to Your Personal Brand
Are you the total package? Work to create the best version of you.
Building a Business
Your Personal Brand Lives at Night, Too
Here are four questions to think about as you consider how your social life affects your work persona.
Building a Business
Your Daily Interactions Make or Break Your Brand
Yes, manners manner, especially as you establish yourself as a professional.
Online Presence
Build Your Personal Brand on Social Media, Moment by Moment
Online platforms are outlets to develop and broadcast your voice, but you have to be careful and considerate.
Building a Business
Use Your Personal Brand to Score Big at Job Interviews
You'll need a well-organized resume, professional clothing and good answers to land that new gig.
Building a Business
Even Your Stomach Contributes to Your Personal Brand
What you eat and drink when out with clients reflects back on you, so be deliberate in your choices.
