Business News
Word to the Wise
These 8 tired words will turn customers off instead of drawing them in.
More From Kim T. Gordon
Marketing
Get Your Copy Write
Expert tips for writing great letters, ads, brochures and more without professional help
Marketing
No More “Me Too” Marketing
Before you can beat your competitors, customers have to be able to tell you apart. Here are 3 steps to becoming the leader of the pack.
Marketing
Make Your Ads Workhorses
Tough economic times demand productive ads. Learn the 4 most critical elements for ads that get results.
Marketing
Tips for Marketing Your Service Business
Maintaining strong customer relationships is the key to creating a strong campaign.
Business News
Booster Shot
It's a new year--the perfect time to revive your marketing with fresh tactics.
Marketing
The Hottest Marketing Trends for 2008
Learn about the hottest new marketing trends plus the best ways to increase sales in 2008.
Marketing
The Power of Personalization
Use these 3 smart tactics to personalize marketing messages and increase sales.
Business News
As Seen on TV
Offering more ways to reach your target audience for less cash, TV advertising isn't just for the big boys anymore.
Marketing
Deep Insight Without Deep Pockets
Adopt these low-cost research tactics for a revealing look at what makes your customers buy.
Business News
What’s Your Story?
Create emotionally invested customers by injecting your unique personality into every aspect of your business.
Marketing
Get to Know the Competition
A simple, 4-step competitive analysis will help you rise above the pack.
Marketing
Take Charge of Your Marketing
Don't wait until business dips to start marketing. Begin today using these 3 important principles to develop your core message.
Business News
It’s Raining Men
In advertising, a good man is sometimes hard to find. So avoiding the stereotype trap can pay off with a barrage of male customers.
Business News
Master Your Domain
Online marketing is key to business success. Here's how to get started.
Marketing
4 Keys to Radio Advertising
From the buy to the spot, get expert advice on how to run a successful radio ad campaign.
Marketing
The Power of Social Shopping Networks
Looking for ways to get people talking about your products? The new social shopping trend can help you build buzz.
Marketing
12 Months of Holiday Promotions
Year-round, holidays are great hooks for all types of marketing promotions, provided you think outside the box.
Marketing
Create Marketing Materials With Your Salespeople in Mind
What do your salespeople need to succeed? Give them a toolkit that helps them out during every step of the sale.
Marketing
Are You a Smart Marketer?
Take this quick quiz to learn important tips for growing your business by marketing the smart way.
Marketing
Using an Effective Media Mix
Your customers aren't sitting still, and neither should you. With an effective media mix, you can reach them morning, noon and night.
Marketing
Creating Ads That Ring Up Sales
Out with the old and in with ads that produce results. Just follow these four important rules.
Marketing
3 Word-of-Mouth Marketing Tactics
And as a marketing method, it's downright unbeatable. Get customers to spread the word about your business with 3 simple strategies.
Marketing
10 Marketing Trends to Watch in 2007
An inside look at the latest marketing trends that'll help you boost your business in the coming year
Marketing
Write a Great Sales Letter
6 tips for composing a sales letter that'll hit the right note with your customers
Marketing
Become a Business Evangelist
You're all fired up about your company's products and services, so make sure your employees are, too--and that they let everyone know it.
