Kim T. Gordon | Page 3

Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.

More From Kim T. Gordon

Marketing

Improve Sales With a Marketing Plan

Need to step up your sales? Create an easy-to-follow marketing plan that'll help you along.

Business News

Track Records

Why it's important to track your advertising results

Marketing

4 Elements of a Winning Brand

When it comes to your image, are you hitting hard or striking out? Cover all your bases with these 4 critical elements of a winning brand.

Marketing

Fresh Ideas for Innovative Marketing

Try these out-of-the-ordinary tactics for extraordinary results.

Marketing

Marketing to Other Entrepreneurs

If you're marketing to other business owners, you need to offer the 7 things they want most--and learn how you can deliver them.

Marketing

Using Experiential Marketing

Seeing is believing. Get customers to buy your products by giving them a first-hand experience.

Tech

Creating a Content-Rich Website

Six tips for creating a compelling site your customers will buy from

Marketing

Put Your Ads Where Your Customers Are

Your ad, that is. Place-based advertising allows you to reach your ideal customers with the right message, in the right place at the right time.

Marketing

Get PR for Your New Business

Follow these smart tips to get PR coverage for your new business.

Marketing

Turn Your Competitors Into Allies

Five ways to increase sales by forging competitive alliances

Building a Business

8 Ways to Improve Your Visibility

Your business may be on a budget, but you can still pump up your visibility. These 8 proven tactics will get you noticed on the cheap.

Marketing

Inventive Ways to Use Place-Based Media

With place-based media, you can advertise nearly anywhere your customers look. Here's how to choose the right places to get your message out.

Marketing

Tips for Event Sponsorship

Whether it's a parade or a 10K run, make your event sponsorship dollars count for everyone involved by following these tips.

Marketing

How to Make Friends With the Media

Want to win press coverage? Follow these four steps to building a successful media relations campaign.

Marketing

Warm Up to Cold Calls

Everyone hates making cold calls---until they learn how to do it properly. Follow these 7 steps to overcome your fear, and start dialing for dollars.

Marketing

Building Buzz in a New Market

Ready to grow your business? Follow this step-by-step approach to winning new customers.

Marketing

Get Customers to Open Your E-Mail

Looking for a low-cost, high-return marketing tactic? Follow these four expert tips for a successful e-mail campaign.

Building a Business

How To Tackle a New Market

Ready to grow your business? Follow this step-by-step approach to winning new customers.

Marketing

3 Ways to Boost Consulting Biz Sales

Want to boost your consulting practice in the new year? Power up your sales and marketing programs by following 3 key steps.

Business News

Is Your Biz Black and White and Read All Over?

Limiting your print campaign to newspapers? Here are five ways to use magazines in your marketing mix

Marketing

Take a Stand

A newsstand, that is. Make magazines part of your marketing mix with these five money-saving ideas for advertising in print.

Marketing

Test Your Marketing I.Q.

Get up-to-speed fast on these 10 critical marketing facts and trends by taking our quick quiz, then reading the answers and in-depth explanations provided by our marketing expert.