Marketing
7 Relationship-Building Strategies for Your Business
Try these tactics to get customers to think of your company first.
More From Kim T. Gordon
Marketing
How to Motivate Cold, Warm and Hot Prospects
Follow these tips to improve your marketing efforts in the new year.
Marketing
Total Recall
Find out what the latest research can teach you about creating ads your prospects won't forget.
Entrepreneurs
Motivating Affluent Customers
Targeting the rich can mean big bucks for you. Here's how to approach your marketing program for this unique market.
Business News
3 Marketing Tactics to Use Right Now
Not sure which marketing tactics will work best for you in today's economy? Here are your 3 best bets.
Marketing
Test Your Product or Service <I>First</I>
It's not as expensive as you think--and it's crucial to your success.
Marketing
Perfecting Your Public Speaking Persona
Are you a problem presenter? Learn how to avoid these common mistakes.
Marketing
Promoting an Event
Your special event won't be so special if nobody hears about it. Here's how to power up your promotions.
Business News
No-Fail e-Mail
The art of writing e-mail marketing messages is a valuable one. So why haven't you mastered it yet?
Marketing
Evolution Theory
Your customers' tastes are always changing. Question is, are your marketing efforts doing the same?
Marketing
‘Tis the Season for Business Gift-Giving
Don't have a lot to spend? With a little creativity, you can still let your business associates know you care.
Marketing
Fame and Fortune
A campaign starring a celebrity spokesperson could be the ticket to off-the-chart marketing success.
Marketing
Selecting the Best Media for Your Ad
Don't waste time and money. Here's how to choose the best place for your ads the first time.
Marketing
Partnership & Place-Based Marketing Techniques
This one-two punch is a great combination for a low-cost, high-reach campaign.
Marketing
10 Steps for Successful Sales Meetings
Use these tips to master this crucial piece of your sales process.
Marketing
Get Big Marketing Results With Little Cash
Don't dry up your funds with expensive marketing methods. Instead, make a name for your company with creative (and outlandish) grassroots methods.
Marketing
Reach the Masses With Radio Advertising
In the car, at home, at the beach: Find customers wherever they are by advertising on the radio.
Marketing
How to Create an E-Mail Marketing Campaign
At a fraction of the cost of direct mail, e-mail marketing is one of the best ways to reach your best prospects.
Marketing
Attracting Referrals
Encourage your happy customers to spread the word about your business.
Marketing
As Seen on TV
The time may be right for direct response TV ads, but are they right for you?
Marketing
Penning the Perfect Sales Letter
Entice your prospects with a well-written sales letter by following these guidelines.
Marketing
Revamp Your Brochure
Is your current brochure putting prospects to sleep? Wake them up with these tips.
Marketing
Moving on With Your Marketing
With our nation in turmoil, should you continue business as usual?
