Kim T. Gordon | Page 6

Overcome rejection and transform prospects into customers.

When it comes to making your mark, finding the right catch phrase is half the battle.

How to set up a new-business program for your company

Want to bend your business in a better direction? Try a new market.

Sorry. We can't tell you how good a lover you are. But our quiz <i>can</i> tell you how to sell with the best.

Is it time for an update?

Look for prospects who will be receptive to your message.

This three-step process will help you decide.

Find out if your business is ready for the global marketplace.

Increase your sales through better relationships with your existing customers.

Homebased expert Kim T. Gordon answers our reader's question: How do I create a marketing plan?

Hey, authors: Here are the steps for putting together a marketing package for your publication.

Want to turn up the heat on your marketing campaign? Start by turning cold contacts into hot prospects.

Introducing a high-quality, low-priced product takes more than hard work--it requires a strong brand image.

Use your business's assets to bring in more clients.

You've got a host of good business ideas. Now, how to figure out which one to start?

Our Marketing Expert shows you how to make your business grow with solid marketing tactics.

Not sure who your target customers are? Scope them out with these helpful hints.

Homebased expert Kim T. Gordon answers our readers' questions: Where to find more information on starting a life skills training center for students.

Not sure how many catalogs you should be sending? Try doing a test run first.

Homebased expert Kim T. Gordon answers our readers' questions: What are the elements of a successful sales letter?

Homebased expert Kim T. Gordon answers our readers' questions: Why should you find a business partner?

Dispelling three sales and marketing myths

Minimize competition-and maximize results-by putting your advertising dollars where your customers live, work and play.

Our Marketing Expert shows you how to set up your own marketing program.

Focusing your sales efforts

If you're like many start-up homebased business owners, you haven't budgeted enough for marketing expenses. Our homebased expert reveals why you can't ignore this crucial element to success.

We answer your questions regarding no-fail direct mail

Target your clients right

Test your sales quotient.