Buying a Franchise
6 Risk Factors You Need to Consider Before Purchasing a Franchise
Don't lay down any cash until you've carefully evaluated the most common risks you might face when buying a franchise.
Mark Siebert | Page 2
Franchise Consultant for Start-Up and Established Franchisors
at iFranchise Group
Entrepreneur Leadership Network® VIP
Mark Siebert is the author of The Franchisee Handbook (Entrepreneur Press, 2019) and the CEO of the iFranchise Group, a franchise consulting organization since 1998. He is an expert in evaluating company franchisability, structuring franchise offerings, and developing franchise programs domestically and internationally. Siebert has personally assisted more than 30 Fortune 2000 companies and more that 500 startup franchisors. His book Franchise Your Business: The Guide to Employing the Greatest Growth Strategy Ever (Entrepreneur Press, 2016) is also available at all book retailers.
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