Business Branding | Page 10

You can't plan for the new year until you complete these checkups.

The one-year gig is a coveted role—only 1% of applicants become "hotdoggers."

Understanding the power of branding and following this guide will help you position your startup for success and stand out from the competition from the start.

Scott and Missy Tannen, co-founders of luxury bedding brand Boll & Branch, weren't impressed with the products on the market — so they created their own.

Here's how operators profit from newsletters by turning acquisition costs into revenue and leveraging one audience to build multiple assets.

Paris Emily Nicholson and Saskia Teje Jenkins had a 2020 brainstorm session that led to a lucrative business.

Boosting your online presence in 2025 is the key to success for businesses looking to grow. Working on your branding and reputation management is important to drive more sales and improve conversion.

Griffin Haddrill built a marketing empire working with artists like Justin Bieber and Lil Nas X. Learn how he tapped into Gen Z's digital culture and turned viral campaigns into a business model.

Everything Tom Rinks touched turned to gold until he took on a brand launch at Target that fizzled. Then, he found a creepy doll on Ebay, and he saw a way forward.

The value of BYU QB Jake Retzlaff's deal with Manischewitz has not been disclosed.

This guide outlines key strategies for startups to craft compelling narratives and effective marketing plans to overcome challenges and achieve long-term success.

Stop the churn caused by bad customer service, which is endemic to many businesses. Here are five secrets for where to look for lapses and how to address them.

Co-founders Irene Chen and Matthew Grenby are well-versed in the art of the pivot.

Strategy can be an intimidating word, but it doesn't have to be. Follow these simple guidelines to make sure your next piece of content — and every one thereafter — rings true to your brand.

On this episode of 'Entrepreneur Elevator Pitch,' an investor makes an offer that leaves a contestant speechless.

The bottom line is that businesses should want to woo women consumers if they want to improve their bottom lines

Owning my own spirits company gave me insights into the tough business decisions my clients had to make every day.

These seven creative holiday marketing strategies can help your business stand out from competitors, connect with audiences and make a real impact.

Alissa Sullivan and Leslie Hendin, co-founders of Liis, immediately bonded over their fragrance obsession when they met at a wedding in 2009.

Learn how your brand story can help drive your small business's success.

Pistakio co-founders Francine Voit and Nicola Buffo had no interest in 9-5 office jobs — so they became entrepreneurs.

Celebrities and influencers aren't just for entertainment — they're powerful partners who can amplify your brand, boost market visibility and drive growth when the alignment is authentic and strategic.

The estimated total value of the stash, at press time, was between $2 million and $3 million.

Want to build an online brand that reaches more people and puts your business on the map? It starts on the web.

A unique value proposition will help you distill your unique strengths into a statement that answers the question: "Why should customers care?"

Rebranding aligns a company's identity with evolving products, audiences and market demands.