Business Branding | Page 8

Donald Miller wrote the bestselling book 'Building a StoryBrand,' and he believes a good tagline keeps it simple, stupid.

This is how branding agency Red Antler creates obsession-worthy brands.

18-year-old Boogie Fland signed his first NIL deal at 15, becoming New York's first high school athlete to secure a sponsorship. As he prepares for the NBA draft, he reflects on the insights he learned from his business manager, Julian Aiken, with Entrepreneur.

User-generated content is a powerful tool for building trust, establishing credibility and connecting with your audiences. Here's how to leverage it effectively.

Embracing community-driven strategies can create lasting relationships that help your brand grow.

Serial founder Kylie Jenner explains how she approached the new product launch of her canned vodka drink, Sprinter.

Drew Davis, founder of Crippling Hot Sauce, uses humor and business to make a major impact.

Most SEO strategies are broken. Entrepreneurs chase rankings, traffic and backlinks — yet their revenue stays flat. This article exposes why traditional SEO fails to convert and reveals a revenue-first approach designed to turn organic visitors into paying customers.

She's learned a lot during her decades in business and says, "the second time around can be more interesting and passionate."

Wedding industry veterans Rebecca Grinnals and Kathryn Arce wanted to fill a significant gap.

Charlene and Vince Li couldn't find the snack they wanted to see on the shelves, so they created it themselves.

Forget the buzzwords, the fluff and the empty mantras. Real branding isn't about catchy slogans, slick logos or vague notions of authenticity — it's about trust. If your brand strategy isn't driving credibility, customer preference and real-world results, you're wasting time and money. Here's how to cut through the noise and build a brand that actually works.

Successful leadership demonstrates that prioritizing people—whether in sports or business—is crucial for long-term growth and client loyalty.

Having a strong personal brand is going to be critical in 2025 and beyond. Learn how to create your personal brand with a SWOT analysis in five easy steps.

Crisis comms is an integral and imperative aspect of public relations that every business needs to recognize and ready itself for. Prepare yourself with a few starter steps before a threat to your brand reputation arises.

Kyle Kuzma has navigated the highs and lows of the NBA, from winning a championship with the Lakers to facing struggles with the Wizards — now with the Bucks, he's embracing his journey and controlling his own narrative.

This article outlines the key differences between executive branding and PR and emphasizes the importance of building a strong personal brand and thought leadership before hiring PR services.

Rise above the noise and turn content saturation into your competitive edge with these key insights.

The duo had a major revelation while studying abroad — and it led to millions of dollars in sales.

Mooooove over New York Strip, Texas Lt. Gov. Dan Patrick says he is fighting to ensure his state's cattle ranchers get their proper credit for the delicious steak sizzling on your plate.

Chad Mumm is reshaping golf's image with Full Swing, making the sport more compelling for a wider audience. He is also capitalizing on golf's pop culture rise with Happy Gilmore 2 and The Vanity Index podcast.

The potential of new gTLDs and emerging domain trends is reshaping how businesses brand themselves online. Here's how you can stay ahead of the curve.

Join us on 3/18 to discover how you can leverage your expertise to grow your brand, attract high-value clients, and position yourself as The Authority in your field. Register now!

Your personal brand identity is not just an item to tick off a checklist; it's a cornerstone of digital presence marked by a cohesive, consistent and memorable imprint.

To manage your online reputation in the AI era, proactively shape your digital footprint with authoritative content to ensure AI models present an accurate and strategic narrative about you or your brand.

Discover the difference user-generated content can make for SEO.