Donatos Pizza logo

Donatos Pizza

Pizza, subs, salads

Investment

$541,818

Initial Franchise Fee

$30,000

Units

179

Growth Rate

+5.3%

Overview About Investment Territories Support Operations Ranking History

Overview

Industry Food
Founded 1963
Franchising Since 1991
Parent Company Donatos Pizzeria LLC
Leadership Jeff Baldwin, VP, Franchising & Development
# of Employees at HQ 90

Units and Growth Chart

About Donatos Pizza

Looking to grab a slice of a hot restaurant franchise opportunity? Donatos might be your chance!

Founded in 1963, Donatos is a pizza maker that has stood the test of time and strives to create consistently delicious pizza. There are several company-owned restaurants across the United States, as well as over 100 franchises. Since beginning to franchise in 1991, Donatos has developed a solid base of loyal customers in Alabama, Florida, Georgia, Illinois, Indiana, Kentucky, Michigan, Minnesota, North Carolina, Ohio, South Carolina, Tennessee, Vermont, West Virginia, and Wisconsin.

Why You May Want to Start a Donatos Franchise

Donatos prides itself on efficient kitchen layouts created in order to maximize sales. As you are planning your restaurant, you can choose add-on options like patios and drive-through windows to streamline your customer service. In addition, Donatos has a great app that makes placing orders as simple as possible. This creates a more enjoyable, faster experience for your clients.

The Donatos menu is continuously innovated in order to meet clients' trends and tastes, encouraging them to come back for more. You will also receive ongoing training and support from the franchise, providing you with a winning recipe and fresh ingredients for your pizza.

You can serve many clients within the Donatos' customer reach, whether they prefer to dine-in, pick-up, or have their pizza delivered to them. The drive-up window and catering during events are options for customers, as well. 

What Might Make Donatos Franchise a Good Choice?

Donatos values franchisees who are invested in their communities. They look for franchisees with strong management skills and a passion for pizza and providing quality service. If you fall in this category, Donatos might be a place for you to set up shop. 

To make sure you meet the financial requirements for opening a Donatos franchise, be sure to have a secured net worth and liquid capital on hand. Also, be prepared to make an initial investment that will include a franchise fee and additional startup costs. You should be willing to open multiple restaurant locations from the start as a part of your franchise.

Included in the franchise fee is access to the Donatos systems, technology, operational support, building plans, and your own training. The ongoing fees you will pay are a royalty fee, advertising fee, and a National Marketing Fund contribution, which will usually come out of a small percentage of your net sales. 

How Do You Open a Donatos Franchise?

During the process, you will have the opportunity to speak to a Donatos Franchise Development team member and get information to guide you in your business decisions. You will likely attend a program review webinar to brief you on the Donatos franchise opportunity, company culture, market, and finances. This is the perfect opportunity to talk about franchise availability in your area, the number of locations you want to open, and the experiences of other franchisees.

The company will invite you to a discovery day at Donatos' headquarters in Columbus, Ohio. This will let you meet the operations team and get hands-on experience at a local Donatos restaurant. If you qualify, you can sign a franchise development agreement and pay the franchise fee. 

After this, voilà! You are an official Donatos franchisee! The only thing you'll have left to do is to plan your grand opening.

Investment Details

Initial Franchise Fee $30,000
Initial Investment $541,818 - $1,038,174
Net Worth Requirement $1,000,000
Cash Requirement $200,000
Royalty Fee 4%
Ad Royalty Fee 5%
Technology Fee $185/mo.
Term of Agreement 10 years
Is Franchise Term Renewable? Yes
Financing Third Party
Veterans Incentive 20% off first-store franchise fee

Available Territories

Franchising opportunities available in the following regions

Training & Support Programs

Comprehensive training and ongoing support to help you succeed

Training

On the Job Training 188 hours
Classroom Training 4 hours

Ongoing Support

Purchasing Co-ops
Newsletter
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform

Marketing Support

Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
SEO
Website Development
Email Marketing
Loyalty Program/App

Operations & Requirements

Key operational details and requirements for running this franchise

Is absentee ownership allowed? No
Can this franchise be run from home/mobile unit? No
Can this franchise be run part time? No
# of employees required to run N/A
Are exclusive territories available? Yes

Ranking History

Donatos Pizza performance in the Franchise rankings over recent years

Additional Rankings

Curious to know where Donatos Pizza ranked on other franchise lists? Find out below.

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Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022