10 Free Marketing Tools Every Entrepreneur Can Use
Reach your audience effectively without compromising quality.
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If you’re an entrepreneur just getting started, you know the meaning of a budget. You also probably know that in order to get your business idea off the ground, you have to reach your chosen audience at the right time. To help you do this cheaply, without compromising the quality of your marketing efforts, I’ve put together a list of the top 10 free marketing tools every entrepreneur should know.
1. Chattypeople
Chatbots Chattypeople- Use Facebook Messenger and comments to push customers through your sales funnel
- Take orders directly from Facebook
- Gather data about your customers to keep them up-to-date with relevant products
Related: The Top 8 Digital Trends to Watch in 2017
2. MailChimp
MailChimp- Build on your marketing strategy by connecting your email campaigns directly to your website
- Use your purchase data to send more personalized emails to further grow your business
- Integrate with Facebook to find new subscribers and reconnect with current ones
- Create a level of automation
- Gather feedback from MailChimp reports
3. PromoRepublic
PromoRepublic is a free-to-try social media content builder and posting tool. It provides users with more than 100,000 ideas, templates and visuals for stunning Facebook, Instagram, Twitter and LinkedIn posts. All the social media templates are made by a team of professional designers and copywriters. Users can easily customize templates with a built-in graphics editor. With PromoRepublic you get:
- Library with 100,000 post templates and visuals
- Calendar of post ideas for every day with holidays, days from history, trending topics and events
- Drag-and-drop graphics editor to customize stunning templates and create posts from scratch
- Auto-posting and scheduling to Facebook, Instagram, Twitter, LinkedIn
4. Hotjar
Hotjar- The recording of cursor movements and placements on various pages
- A conversion funnel that tells you where most visitors left your website
- A feedback collection survey tool
5. Buffer
Social media remains one of the most important and powerful parts of any marketing strategy. That said, social media management is a full-time job in itself, and if you are starting your own business, you will most likely not have time to spend your entire week on Facebook, Twitter, Instagram, Pinterest, and every other platform now available. Buffer, a social media management tool, will help you save time by allowing you to schedule posts on each platform in advance. The tool automatically publishes your content according to your chosen schedule, and from there, you can analyze its performance from one page.
Related: 3 Social Media Marketing Tactics to Help Improve Your Conversion Rates
6. Canva
Canva- A library of fonts
- A variety of illustrations, images, and templates
- A drag and drop system that makes using the tool quick and easy
7. Yoast
Yoast- Give your page an SEO ranking
- Help you write meta descriptions
- Use a traffic light system to tell you what you are missing and what you are doing well
- Give you a readability score to help your improve your SEO ranking
8. Hello Bar
Hello Bar- Promote a specific offer or sale
- Encourage website visitors to call your company
- Grow your mailing list
- Expand your social media connections
- Create a customized goal specifically for your business
9. SumoMe
SumoMe- Get more customers on your mailing list
- Create more effective share buttons
- Track your traffic through heat maps
You’ll also have access to simplified image-sharing tools and the platform’s Welcome Mat, which is a tool that will help you create full-screen calls-to-action with clean imagery.
10. Majestic
Majestic- Metrics including the number and quality of backlinks
- Numerous backlink and domain comparison tools
- A search engine with ranking factors
- Multiple backlinking and link-building options
Related: How Real Marketers Create Backlinks That Matter
And finally…
If you’re an entrepreneur just getting started, you know the meaning of a budget. You also probably know that in order to get your business idea off the ground, you have to reach your chosen audience at the right time. To help you do this cheaply, without compromising the quality of your marketing efforts, I’ve put together a list of the top 10 free marketing tools every entrepreneur should know.
1. Chattypeople
Chatbots Chattypeople- Use Facebook Messenger and comments to push customers through your sales funnel
- Take orders directly from Facebook
- Gather data about your customers to keep them up-to-date with relevant products
Related: The Top 8 Digital Trends to Watch in 2017
2. MailChimp
MailChimp- Build on your marketing strategy by connecting your email campaigns directly to your website
- Use your purchase data to send more personalized emails to further grow your business
- Integrate with Facebook to find new subscribers and reconnect with current ones
- Create a level of automation
- Gather feedback from MailChimp reports
3. PromoRepublic
PromoRepublic is a free-to-try social media content builder and posting tool. It provides users with more than 100,000 ideas, templates and visuals for stunning Facebook, Instagram, Twitter and LinkedIn posts. All the social media templates are made by a team of professional designers and copywriters. Users can easily customize templates with a built-in graphics editor. With PromoRepublic you get:
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