5 Ways to Optimize Your Ecommerce Campaigns
Know how to calculate your ROI.
pixdeluxe | Getty Images
Opinions expressed by Entrepreneur contributors are their own.
When investing money, the goal is to get a higher return than what you invested. If you do not know how to properly optimize your campaigns, then you won’t get the best ROI possible. Knowing how to properly calculate your ROI will, in turn, lead you to making smart decisions on how to invest. If you are in the ecommerce business, here are five ways to help optimize your campaigns.
Related: Future of Ecommerce: 5 Trends to Watch Out For in 2017
1. Analyze assisted conversions at the keyword and ad level.
2. Tag, tag, tag.
Tag everything you can, including campaigns, sources, mediums and terms. By tagging all that you can, you can perform a deeper analysis of what triggers the assisted conversions. Tagging ads adds additional values in the URL but does not change the URL destination. On Facebook and Bing, these are called UTM parameters. Google uses auto tagging. Tags allow you to see what exactly the user clicked on, whether that be an ad that led to our product page, contact or any other page.
Related: A 5-Step Checklist to Maximize Press Coverage for Your Business
3. Focus on ROI 2 first.
4. Focus on return on ad spend
5. API and automation.
API and automation is very important. Try to automate your reports to understand what experience your users are having and how it impacts the bottom line of your business. API and automation reports allow you to see what is happening in your campaigns in real-time. These reports will also allow you to compare the overall results versus the last week or month of results. This allows you to see if CPAs have increased or decreased, which is very helpful.
Related: The Big Trends From Google I/O 2017
Conclusion.
When investing money, the goal is to get a higher return than what you invested. If you do not know how to properly optimize your campaigns, then you won’t get the best ROI possible. Knowing how to properly calculate your ROI will, in turn, lead you to making smart decisions on how to invest. If you are in the ecommerce business, here are five ways to help optimize your campaigns.
Related: Future of Ecommerce: 5 Trends to Watch Out For in 2017
1. Analyze assisted conversions at the keyword and ad level.
2. Tag, tag, tag.
Tag everything you can, including campaigns, sources, mediums and terms. By tagging all that you can, you can perform a deeper analysis of what triggers the assisted conversions. Tagging ads adds additional values in the URL but does not change the URL destination. On Facebook and Bing, these are called UTM parameters. Google uses auto tagging. Tags allow you to see what exactly the user clicked on, whether that be an ad that led to our product page, contact or any other page.
The rest of this article is locked.
Join Entrepreneur+ today for access.
Subscribe Now
Already have an account? Sign In
