A Majority of Workers Despise Annoying Corporate Buzzwords. So Why Do We Keep Using Them?

A new poll by Duolingo and LinkedIn tries to ‘drill down’ on workplace jargon.

By Jonathan Small Jul 05, 2023

Does business-speak make you want to tear your hair out?

Well, let’s take that concern offline, noodle on it, and run it up the flagpole for review.

LinkedIn and Duolingo, a language learning app, recently surveyed 8,000 professionals across eight countries to find out if jargon boosts — or befuddled — communication between co-workers.

The results — surprising probably to no one — were that most of those surveyed wished that trendy workplace jargon would iterate and optimize itself into oblivion.

According to the survey, 58% of people feel their coworkers overuse jargon. And nearly half of the people polled would eliminate jargon altogether.

Why the negative reaction? For starters, 60% of those surveyed said they had to do their own research on some of the catchy phrases thrown around in meetings to figure out what people were talking about. They complained that these buzzwords caused stress and slowed down productivity — or, as a startup CEO might put it: Jargon does not “move the needle.”

Related: Don’t Say It: These Are the Most Annoying Corporate Buzzwords, According to a New Survey

The most confusing jargon

According to the survey, different countries had different jargon pain points. These are the top 5 most confusing words in the US, UK, and Australia.

The US:

1. Boiling the ocean
2. Herding cats
3. Ducks in a row
4. Move the needle
5. Run it up the flagpole

The UK:

1. Blue sky thinking
2. COP/EOP/EOD
3. Low-hanging fruit
4. Move the needle
5. Ducks in a row

Australia:

1. Boiling the ocean
2. Noodling
3. Low-hanging fruit
4. Juice worth the squeeze
5. Wheelhouse

Even in countries where English isn’t the official language, certain English jargon has crept into the corporate lexicon, further confusing employees.

In Brazil:

1. Feedback
2. Networking
3. ASAP
4. Briefing
5. Brainstorm

In Vietnam:

1. FYI
2. KPI
3. Low-hanging fruit
4. SOW
5. By EOD

In India:

1. Keep me in the loop
2. Take offline
3. Win-win situation
4. Core competency
5. Value-add

Why do we talk funny?

You would think that corporate cultures so focused on ‘optimizing productivity’ might ‘put a pin on’ all this confusing language, but that’s not how human nature works.

“People typically use jargon in the workplace to project an identity of business-related authority,” explains Hope Wilson, Ph.D., a Senior Learning and Curriculum Manager at Duolingo and an expert on linguistics and intercultural communication. “By knowing and using specialized lingo, you show the people around you that you’re sophisticated and in touch with the latest business trends.”

In other words, as long as we use language to impress our peers, there will be corporate jargon. Making it stop would be like boiling the ocean (look it up).

Does business-speak make you want to tear your hair out?

Well, let’s take that concern offline, noodle on it, and run it up the flagpole for review.

LinkedIn and Duolingo, a language learning app, recently surveyed 8,000 professionals across eight countries to find out if jargon boosts — or befuddled — communication between co-workers.

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Jonathan Small

Founder, Strike Fire Productions at Strike Fire Productions
Entrepreneur Staff
Jonathan Small is a bestselling author, journalist, producer, and podcast host. For 25 years, he has worked as a sought-after storyteller for top media companies such as The New York Times, Hearst, Entrepreneur, and Condé Nast. He has held executive roles at Glamour, Fitness, and Entrepreneur and regularly contributes to The New York Times, TV...

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