Marketing
Why Radio Host Bobby Bones Ran Negative Ads Against Himself
It's hard to cut through the noise.
Advertising | Page 10
Tech
Get Ready for AI-Enabled Advertisements — From Your Fridge
Artificial intelligence will transform advertising in the near future.
By Neil Patel
Online Presence
Follow These Tips to Survive Facebook’s Ad Changes
These tricks will ensure your business can weather the Facebook ad adjustments.
By Ben Angel
Marketing
Forget Everything You’ve Heard — Fear Doesn’t Sell
If consumers associate your product with fear, they may not have a strong connection to your brand.
By Scott Brown
Marketing
8 Key Questions to Ask Before Hiring a PPC Company
Make the right decision when it comes to the person managing your PPC campaign.
By Jason Parks
Online Presence
Facebook’s Earnings Are a Bright Spot After an Otherwise Dismal First Quarter
The Cambridge Analytica scandal arrived too late in the quarter to weaken the tech giant's financial performance or user count.
Marketing
Don’t Have a Degree in Advertising? Here’s How Anyone Can Write Copy That Sells.
These six tips will help you write professional copy, even if you're a complete novice.
By Pete Boyle
Business News
Facebook to End Targeted Ads Built With 3rd-Party Data Mining
Facebook is phasing out the advertising tool in an effort to protect users' privacy, amid criticism over the Cambridge Analytica data abuse scandal.
By Michael Kan
Marketing
Here Are 6 Weird Ways You’re Being Tracked in the Real World
You probably know that your online activity creates a data trail. But technology is creeping into the offline world, making it difficult to go anywhere without leaving a trace.
Business Branding
6 Signs Your Company Needs to Rebrand
Brands can and should evolve as the market changes. But be sure you are rebranding for the right reasons.
By Maria Ross
Business News
Mozilla Pulls Facebook Ads Over Privacy Flap
The Cambridge Analytica controversy triggered the Firefox developer to press Facebook to change its default privacy settings for app permissions.
By Michael Kan
Marketing
Is Your Ad Racially Insensitive? What Entrepreneurs Can Learn From Missteps by Gap, Dove and H&M.
Getting diversity right in advertising starts with hiring a diverse team.
Business News
I’m Stuck in the Facebook Trap
Facebook is destroying us through a diet of noise and anger. But it doesn't need to be subject to regulation: it needs a conscience.
By Sascha Segan
Marketing
Everything You Need to Know About the 5 Changes Roiling Digital Advertising
Invest in video, understand your audience and research the channels they use.
Marketing
5 Advertising Strategies for Entrepreneurs Coping With Facebook’s Revised News Feed
Facebook has been the advertising comfort zone for many businesses. It might be time to get out.
Marketing
The Hidden First Step of Negotiation? Don’t Lose Your Sense of Humor.
Advertising Week President Mari Kim Novak explains how to fight for what is important to you.
By Nina Zipkin
Online Presence
6 Inventive Ways Businesses from Facebook to McDonald’s Are Helping You Celebrate Valentine’s Day
These companies love love.
By Nina Zipkin
Marketing
Super Bowl Ads 2018: What Worked and What Didn’t
Ads that were funny, focused on the product in question and were even a bit meta rose above the noise this year.
Business News
How Amazon Keeps Your TV From Accidentally Triggering Your Echo
Amazon's use of acoustic fingerprinting helps to tell your Echo that it should ignore whatever's being said in the background -- including 'Alexa.'
By David Murphy
Building a Business
His Sites Have Reached Hundreds of Millions of People — Now He Wants to Help You Reach a Bigger Audience
Jessica Abo sits down with Troy Osinoff of JUICE to find out what platforms you should use to boost your business and why digital ads matter.
By Jessica Abo
Marketing
9 Strategies for Memorable Advertising When Your Audience Is Chronically Distracted
Attention spans have never been shorter, and consumers never have had so many options. You need a smart strategy to rise above the noise.
By Eran Halevy
Marketing
Best Tips for Creating Google Display Ads and Landing Pages
With Google Display Ads, you can do live, real-world market research on advertising styles, then plan your online ad strategy based on concrete numerical results.
Marketing
Don’t Get Left Behind by the New Online Advertising Standards
Creating ads that don't deliver is just as harmful as not creating ads at all.
Marketing
Watch All of the Best Super Bowl Ad Teasers Here Before Sunday’s Big Game
From Amazon's Alexa losing her voice to an imperative to support local businesses, here's a glimpse of the commercials that have circulated so far.
Business News
Billionaire Jeff Bezos Will Star in Amazon’s Super Bowl Ad
'Alexa lost her voice? How is that even possible?' the baffled founder asks.
Business News
KFC Just Revealed Reba McEntire Will Be Its First Female Colonel Sanders
McEntire will be the face of the chain's newest chicken, Smoky Mountain BBQ.
By Kate Taylor