Marketing
This Cannes Lions Festival Winner Talks Survival, Video Storytelling and State of the Advertising Industry
Check out how this marketing strategy for Whoppers helped one advertiser win big.
By Alex Ragir
Advertising | Page 8
Business News
5 High-Level Optimizations That Drive Better Amazon Ad Performance
Learn how to tweak your campaigns to get the most out of your Amazon ad budget.
Business News
The 4 Most Helpful Reports You Can Run Using Amazon Ad Data
Amazon collects data on almost everything happening on their site. Discover the data that will help you improve your ad results.
Business News
Using Amazon’s Sponsored Brand Advertising to Get Customers Interested in Your Brand
Find out how to increase brand awareness of your Amazon products.
Marketing
8 Controversial Marketing Campaigns That Paid Off
People can tell when you sincerely believe in your message.
By Deep Patel
Marketing
How Brands Can Use Affiliate Marketing to Increase Their Marketing ROI
Marketing is essential but never cheap, so upping your ROI is the name of the game.
By Angela Ruth
Business Ideas
An Advertising Agency Has a Great Way to Diversify Its Income: Launch Products Pitched by Its Employees
The North Carolina-based The Variable recently debuted a peanut butter product in an arrangement that benefits everyone at the company.
Online Presence
4 Instagram Best Practices for Increasing Sales
Users are shifting from editorial to visual content, which demands a completely new set of best practices for social media marketing.
Business News
3 Keys to Achieving Brand Success on Amazon
Discover why branded businesses are more successful on Amazon and what you can do to create a stronger brand.
Business News
The Key Aspect of Any Entrepreneur Is the Ability to Never Give Up: Team Glitch
Independent and successful businesses in today's time could bring name and recognition, along with the generation of huge capital
Marketing
The Top Three Amazon Advertising Ad Formats to Leverage for Mother’s Day 2019
Learn which format is right for you.
Business News
Burger King Takes a Shot at McDonald’s Happy Meals With a Dark Ad Showing Bullying, Unpaid Student Loans and Mental Health Struggles
Boxed meals like the Pissed Meal, Salty Meal and DGAF Meal are a clear shot at McDonald's Happy Meal.
By Kate Taylor
Marketing
How to Create LinkedIn Ads That Convert Like Crazy
The following strategies will help you create ads that make prospects want to click and buy.
Business News
Burger King Pulled an Ad Showing People Eating Its Vietnamese Burger With Oversized Chopsticks After It Was Called Racist
Many social-media users argued that the ad used chopsticks as a comedy vehicle and was culturally insensitive.
Business News
Advertising Is Growing Amazon’s Business, So Let Amazon Help Grow Yours Too
If you're expanding your venture, consider investigating Amazon advertising.
Marketing
Forget Fake News — It’s Fake Traffic You Need to Worry About
One dollar of every three spent advertising online is lost to ad fraud.
Marketing
Advertising is Changing — Know How to Lean into the Change
Opportunities are emerging as brands shift strategy for creating content, advertising and reaching consumers.
By John Rampton
Business News
Google Fined $1.7 Billion Over a 3rd Breach of EU Antitrust Rules in 3 Years
European Competition Commissioner Margrethe Vestager said the latest fine was for 'illegal practices in search advertising brokering to cement its dominant market position.'
Marketing
A Business Perspective on the Impact of Production Quality on Video Advertising
A compelling story is far more important that shinier production quality.
Marketing
KFC Enlists RoboCop to Protect Secret Recipe in New Campaign
Colonel Sanders's newest incarnation is fiercely defending the fried chicken chain's 11 blends of herbs and spices.
By Hayden Field
Marketing
When Brands Advocate Social Causes, Authenticity Is Key
Remember the controversial Kendall Jenner Pepsi ad? Contrast that with the props Gillette received for its "The best men can be" ad.
By Dustin York
Business News
Hulu Teams With World Record Instagram Egg on a Mental Health Ad
The creator has been revealed as a London advertising agency executive.
By Steve Dent
Tech
Check Out The 2019 Super Bowl Commercials Before the Big Game
Which is your favorite?
By Nina Zipkin
Marketing
This Suggestive Super Bowl Commercial Takes ‘Food Porn’ to a New Level
With its first-ever ad for the Super Bowl, frozen food company Devour follows a man addicted to 'frozen food porn' and his frustrated wife.
By Hayden Field
Business News
Apple Took Out a CES Ad to Troll Its Competitors Over Privacy
In a world where privacy is on everyone's mind, Apple is saying to the technology industry that it stands alone.
Marketing
The Future of Video Advertising Is Artificial Intelligence
We are witnessing a moment in video marketing history where human editors are becoming obsolete.