Online Presence
The Advantages YouTube Ads Have Over Facebook Ads
Marketer John Crestani shares some of his favorite tactics for getting the word out on his products.
By Eric Siu
Advertising | Page 9
Marketing
6 Psychology-Based Tips to Boost Your Sales
What can your business do to get inside the minds of your shoppers and drive sales?
By Syed Balkhi
Marketing
It’s Not Too Late to Be an Early Adopter of YouTube Ads
Choose who sees your ad and what they are watching at the time.
By Mark Daoust
Marketing
5 Reasons Why You Should Still Be Advertising on Facebook
Chances are, your target audience is there.
By Jacky Chou
Thought Leaders
How to Navigate the Murky Waters of Taking a Stand on Social Issues
Use your clout as an entrepreneur to be the change agent you wish to see in the world.
Business Operations & Logistics
Stop Scapegoating Technology and Focus on Content for Your Ads and Marketing
There's no reason to be afraid of new technology, as long as you're committed to great content and innovative storytelling.
Marketing
How Companies Can Avoid Death by Rising Advertising Costs
Follow these three tips for cost-effective content marketing and social media strategies to stake your spot in the digital ad space and grow.
By Luis Garcia
Marketing
Outdoor Advertising Is Conquering. Why Aren’t You Using It?
To catch the eyes of pixel-jaded consumers, creative brands are taking it outside.
Marketing
Where Would You Spend an Extra $50K in Your Marketing Budget?
Advertising or conversion optimization? Do the math before you answer.
By Karl Wirth
Business News
Facebook Admits Using Two-Factor Phone Numbers to Target Ads
Surprise, surprise.
By Saqib Shah
Marketing
You Are Losing up to 70 Percent of Your Media-Buying Budget
Hidden fees and charges are making holes in your advertising budget. Is there a way to avoid that?
By Ivan Guzenko
Marketing
Social Media Analysis Shows Nike Scored a Major Win With Kaepernick Ad
The people burning their Nikes weren't buying many shoes anyway but those who support the ad are the people Nike anticipates will buy shoes for decades to come.
By Lou Jordano
Marketing
5 Reasons Why Businesses Should Invest in Google AdWords
Bid strategically on keywords that can convert for your business.
By Jason Parks
Online Presence
Will Facebook Advertising Survive After the Cambridge Analytica Scandal?
Behavioral marketing will be a key player now.
Marketing
Online Ads are Terrible. Here’s How to Fix Them.
Target subscribers instead of snagging random visitors.
Business News
Nike Features Colin Kaepernick for ‘Just Do It’ Anniversary. 3 Things to Know Today.
Stay in the know in 60 seconds.
By Liz Webber
Business News
AOL and Yahoo Scan User Emails Then Sell Data to Advertisers, Report Says
Verizon-owned Oath is pitching a service to advertisers analyzing AOL and Yahoo emails to provide targeted ad data, according to The Wall Street Journal.
By Rob Marvin
Marketing
These Entrepreneurs Are Putting Ads Inside Your Fortune Cookie
OpenFortune's recent campaign has already gotten plenty of attention.
Business Accounting
3 Industries Blockchain Entrepreneurs Will Change for the Better
Here are promising markets for any entrepreneur looking to dive into a long-term blockchain project.
Business Accounting
Watch Burger King Cleverly Call Out the ‘Pink Tax’ in New Ad
The fast food company uses a social experiment to draw attention to the glaring disparity.
By Nina Zipkin
Marketing
After Losing 75 Percent of Her Business, This Entrepreneur Emptied Her Personal Savings to Turn Things Around
Sandy Rubinstein, CEO of DX, a digital marketing and advertising firm, emptied her personal savings to bankroll her company for 18 months and get back in the green.
Marketing
The 5 Top Components of a Successful Direct Marketing Website
Get your website in shape and drawing in new business by following these five tips.
Business Operations & Logistics
How to Manufacture Sales Urgency (Without Sounding Like a Scam Artist)
If you're struggling to drive urgency in your business, here are three ways to do it
By Sujan Patel
Marketing
Consumers Don’t Have an Attention Problem. It’s Just That Your Advertising Isn’t Very Good.
With so much media available to consume, quality matters more than ever for ads.
Marketing
How Bots Steal Your Online Advertising Budget
The digital ad space is rife with fraud and bots, stealing your precious marketing dollars.
Marketing
5 Tactics to Drive Website Traffic That Aren’t SEO
Although all businesses with an online presence should invest in search engine optimization, it isn't the end-all, be-all when it comes to driving traffic to a professional website.
Marketing
Discover the Power of ‘Blind’ Advertising
Here's when, why and how to do advertising without relying on a brand.