The people burning their Nikes weren't buying many shoes anyway but those who support the ad are the people Nike anticipates will buy shoes for decades to come.
Verizon-owned Oath is pitching a service to advertisers analyzing AOL and Yahoo emails to provide targeted ad data, according to The Wall Street Journal.
Sandy Rubinstein, CEO of DX, a digital marketing and advertising firm, emptied her personal savings to bankroll her company for 18 months and get back in the green.
Although all businesses with an online presence should invest in search engine optimization, it isn't the end-all, be-all when it comes to driving traffic to a professional website.