Business Branding
How and When Brands Should Chime in on Important Issues Such as #MeToo
It's not easy, but there is a correct way to go about doing it.
By Rose Leadem
Brands | Page 8
Marketing
The Psychology of Brand Loyalty: 5 Key Takeaways
Is brand loyalty dead? Nope, not from this contributor's perspective.
Business Branding
The Products and Brands We’ve Lost This Year
We've lost a number of iconic products and companies in 2017.
By Rose Leadem
Marketing
6 Exceptional Examples of Brands Showing Their Customer Appreciation
Even a small investment here can result in a tremendous increase in brand visibility and loyalty. So, what are you waiting for?
Business Branding
Which Business Started the Year You Were Born?
Check out some of the businesses and brands founded from 1950 to today.
By Rose Leadem
Business Branding
How 10 Brands, Including Apple and Facebook, Celebrated Pride 2017
For these companies, commemorating Pride is about more than sporting rainbow colors.
Marketing
Pop-up Shop Marketing: a Quick How-to Guide
Do it right and pop! will go customers' expanded awareness of your brand.
By Larry Alton
Business Branding
Why You Should Launch a Brand, Not a Product
Five reasons brands are what really matter to your consumers -- and your bottom line.
By Peter Getman
Business Branding
The Most Influential and Successful People We’ve Lost This Year
From Don Rickles to Chuck Berry, a sad look back at this year's losses.
By Rose Leadem
Business Branding
Is Your Personal Brand Generic or Is It Compelling? Here’s How to Tell.
Have you violated any norms lately? There's no time like the present to stand out from the crowd.
Business News
6 Lessons From a London Fashion Legend on Building a Cult Brand
Melanie Ward ushered in a new mood of raw imagery in the 1990s, helping to build some of the era's most iconic brands, including Helmut Lang and Calvin Klein.
Business Branding
5 Steps to Becoming a More Recognizable Brand
Grow your business with these simple tips.
By Renée Warren
Business News
How to Effectively Use Storytelling to Attract a Larger Brand Following
Storytelling for your personal brand is a great way to connect more with your leads and customers.
Marketing
Heineken’s Ad Shows Pepsi the Right Way to Get Political
Brands need to be smart when it comes to politics.
By Rose Leadem
Business News
4 Simple Tips for Finding Your Brand’s Voice
Every company must determine the right tone to set for themselves.
Business Branding
7 Factors That Make a Brand Stand Out
Without a strong brand at the foundation of your campaigns, you'll just be more white noise to the average consumer.
Marketing
Tell Your Startup’s Story and Captivate Your Audience. Here’s How.
All entrepreneurs have, or should have, an elevator pitch. That pitch is their market hook, their story. What's yours?
Online Presence
What You Can Learn From Wendy’s Sassy Social Media Challenge
The company called on 16-year-old Carter Wilkerson to set a Twitter record to win a year of free chicken nuggets.
By Rose Leadem
Business Branding
3 Lessons From Pepsi’s Controversial Kendall Jenner Protest Ad
If your business isn't politics, keep politics out of your business.
By Steve Tobak
Business News
Oh, Internet: The Web’s Best April Fools’ Pranks
Every April 1, the web goes collectively insane. Here are the best recent pranks and fake-outs.
Online Presence
United Airlines Barred 2 Teens From Flying Over Their Leggings. Here’s What You Can Learn.
Transparency is key.
By Nina Zipkin
Business Branding
This CEO Thinks It’s Time for Business Leaders to Get Political
Today from 12 to 3 p.m., underwear brand Thinx will hold a phone bank to challenge female GOP representatives. This founder explains why.
Building a Business
Why These 10 Companies Turning 100 or Older in 2017 Still Matter
It takes resilience and a willingness to change to weather more than a century.
Marketing
The 13 Most Interesting Ads of 2016
These ads are bound to make you laugh -- or in some cases, shed a tear.
By Rose Leadem
Business Branding
Cadillac Disavows Casting Call for ‘Neo-Nazi’ Character in Brand Ad
The casting notice, circulated on Twitter and Facebook, said an agency was looking for 'any and all real alt-right thinkers/believers.'
By Reuters
Marketing
5 Examples of Brands Doing Holiday Marketing Right
Let your imagination and storytelling skills run wild as you promote your brand during this merry, hopefully profitable, season.
Building a Business
5 Ways to Get to Know Your Brand Better (and Why You Should Do That)
If your brand were a fictional character, what personality traits would he or she display?