How To | Page 8

Building a Business

Move Beyond Just Managing Into the Fertile Turf of Mentorship

Business leaders can empower employees to be entrepreneurial, test out new ideas and spread a culture of innovation.

By Brant Cooper

Building a Business

How to Network When You’re Socially Awkward

By Te-Erika Patterson

Building a Business

5 Remarkable Facts About the Future of Health Care

By Asha Saxena

Thought Leaders

10 Surefire Ways a Positive Attitude Increases Success

By Sherrie Campbell

Marketing

4 Marketing Lessons From Pop-Culture Writer Shea Serrano

Marketing your first book, a new product or a catchy feature? Build an online following first. Say, you could even spread the word via rappers.

By Eric M. Ruiz

Building a Business

What Should Employers Do About Misrepresentation?

NBC's Brian Williams and Veterans Affairs Secretary Robert McDonald were caught in misstatements, awakening a discussion about workplace ethics.

By Heather R. Huhman

Marketing

3 Things Entrepreneurs Must Learn About Digital Marketing and PR

Running a lean startup doesn't mean ignoring the essentials of promotion in the online age.

By Mel Carson

Building a Business

When Weather Disrupts Your Business

Writing from the Boston area after several huge snowstorms, a Babson College lecturer shares what entrepreneurs should do when Mother Nature throws normal operations off-kilter.

By Peter S. Cohan

Thought Leaders

Learn the Valuable Lesson of Curiosity

An entrepreneur spells out three ways to mine intelligence in business, based on his friend CEO and former quarterback Fran Tarkenton.

By Boland Jones

Entrepreneurs

Yes, You Can Force Yourself to Become a Morning Person. Here’s How. (Infographic)

Sounds fun, doesn't it? We promise, if you follow these tips, it's not as bad as you think, sleepyhead.

By Kim Lachance Shandrow

Building a Business

Driving Through Doubt

A young entrepreneur describes the challenges she finds each stage of the journey through the creative process. Is it the same for you?

By Natalie Bounassar

Business News

The Best Email You Ever Wrote

Try to figure out the answer to entrepreneur John Meyer's thought experiment. If you can't, see what you must do.

By John Meyer

Building a Business

Choose an Investor Like You Would a Spouse

Incompatible goals can lead to business hell. Here are the issues to think through ahead of time.

By Tim Berry

Building a Business

Everything I Learned About Business I Learned in the Kitchen

A co-founder draws from his family's culinary heritage to inspire creative success at his company.

By Chris Neumann

Building a Business

5 Lessons I Learned From Starting a Company in Asia and Brought Back to the States

A serial entrepreneur shares what he learned from his experience launching his first business far from home.

By Andrew Josuweit

Thought Leaders

How My 5-Year-Old Helped Me Better Understand Customers

Immersed in their own work flow and priorities, clients might not communicate directly -- without some of these techniques.

By Kumar Srivastava

Entrepreneurs

Boost Productivity by Optimizing Your Work Environment

Try these techniques to develop a work flow customized to your rhythms.

By Jacqueline Whitmore

Building a Business

5 Standout Ways to Transform Underperformers Into Superb Employees

Don't abandon hope. Low-performing employees can become high achievers with these techniques.

By Heather R. Huhman

Building a Business

Prepare for the Sale of a Business in 6 Steps

To potentially maximize the value of a deal and protect your assets, put a strategic plan in place before any papers are signed.

By Mary Martuscelli

Marketing

4 Requirements for Self-Serve Media Relations

Trying to generate attention for your company among reporters? It's not as easy as writing a pitch and pressing send.

By Derek Newton

Building a Business

5 Surefire Ways to Get Clients to Pay on Time

Simplify the way you bill and collect funds from your company's customers.

By René Lacerte

Building a Business

6 Ways to Build Healthy Competition at the Office

A CEO describes a strategy for building a friendly rivalry among team members to bring out a company's best.

By Jason Spievak

Building a Business

3 Great Ways to Create an Emotional Bond with Customers

Entrepreneurs can try to woo clients by building a relationship and in the process score better sales and repeat business.

By Jesse Torres

Building a Business

Don’t Be Afraid to Start a Second Company in an Unrelated Industry

Diversification through starting another business can strengthen your financial outlook and entrepreneurial spirit.

By Evrim Oralkan

Building a Business

A 3-Step Guide for Creating a Smooth Work Flow

Thinking ahead about developing processes might save your startup time and money,

By Belinda Chan

Brick & Mortar

Looking for Your Dream Office Space? Don’t Go It Alone.

A real estate executive makes a case for tapping into professional broker expertise.

By Tucker Hughes

Human Resources

Take Two Steps Back for One Terrific Step Forward

A CEO suggests streamlining the way your company operates through a sweeping periodic review.

By Chelsea Berler

Building a Business

Will You Be the Next Great Education-Tech Entrepreneur?

This sector is ripe for disruption, investment and rapid growth, while offering the coveted opportunity to dramatically alter people's lives.

By Jack Macleod

Building a Business

Manage People as Adults Not as Children

Realize more creativity and productivity from employees with these six techniques.

By K. Palmer Hartl

Tech

4 Ways to Fight ‘Text Neck’ and Get Moving at Work

Consider investing in employees' well-being in the office and find fun ways to keep your team in shape.

By Brian Shapland