Building a Business
How to Write a Persuasive Email
Email persuasion is about what you say and when you say it.
By Ken Sundheim
Persuasion | Page 2
Thought Leaders
10 Tips for Women to Improve Their Persuasion Skills
Persuasion propels a leader forward. The good news: Persuasion is a major strength for women.
By Yvonne Gu
Building a Business
15 Secrets of Really Persuasive People
Whether you're convincing someone to invest in your startup or your boss to let you take on a project, persuasion is a skill that's instrumental to your success in life.
Business Operations & Logistics
Why Data Trumps All When Plotting Your Growth Strategy
Entrepreneurs exalt listening to their gut but first study the data.
By John Rampton
Marketing
6 Essentials for Making Your Elevator Pitch Unforgettable
Introducing your company succinctly and persuasively requires a ton of work and preparation but has to seem effortless to make the right impression.
By Larry Alton
Marketing
9 Habits of Persuasive Business Leaders
Be effective in negotiations by enlisting these techniques. Then you'll practice the art of influencing others with finesse.
Thought Leaders
How to Get People to Do What You Want
Here's a hint: You can catch more flies with honey than you can vinegar.
By Colin Shaw
Building a Business
Saying It Right — 8 Rules for Getting People on Your Side
It's just like your mother said: It's the way you express things sometimes that really matters.
Thought Leaders
Good Leaders Persuade. They Don’t Manipulate.
Manipulators are heard, but persuaders are believed because they are trusted, which results in a win-win.
Marketing
An Expert’s Guide to Steering a Conversation
If a discussion is not proceeding along a productive line for you, here's how to subtly redirect it. (Avoid hijacking it at all costs.)
By Bill McGowan
Building a Business
4 Ways to Negotiate Your Way to a ‘Yes’
Business owners who work for themselves must learn fairly quickly how to negotiate for optimal terms.
Thought Leaders
Lessons in Persuasion From the Most Celebrated American Presidents
With a nod to Presidents' Day, we examine what entrepreneurs can learn from the White House's greatest communicators.
By Lisa Girard